Enrollment Webinars -
The Executive Enrollment Management Series (EEMS)
Sharing Best and Innovative Practices Among Higher Education Professionals.
Scroll through our archived webinar topics below and view the On-Demand recording. For questions about our webinars, contact Ingrid Ramos, Director of Customer Programs at webinars@educationdynamics.com.
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MOST POPULAR WEBINAR -
Driving Enrollment with an Integrated Net Price Calculator Strategy - Watch it now
On-Demand
All colleges know that when it comes to considering colleges, cost and financial aid concerns are key issues that can quickly turn parents and their students in the direction of competitors. In fact, some 90% of prospective college students consider financial aid an important factor influencing their college choice. At the same time, families find the financial aid process complicated and confusing and often complain that schools are not transparent enough when exposing their tuition in marketing materials. (Indeed, the federal government will require that all colleges employ a “net-price calculator” in 2011).
Those colleges best able to efficiently provide comprehensive pricing functionality on their websites, educate families about financing college and streamline the process of applying for and obtaining financial aid will have a competitive advantage now and in years to come.
This webinar will help schools unravel the cost/financial aid objection of its prospective families to prompt earlier decisions and drive enrollment growth.
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EEMS: Webinar:
Building Engaging Student Experiences to Improve Enrollment
Original air date: 1.26.11 - Watch it now
On-Demand
With all of the college/university options available to the prospective college student, it's become even more important to create a "personal connection" so that students can become intimately involved with your institution. Only through a well thought-out "engagement" strategy will schools be able to convey their value proposition in order to increase application base and/or matriculation yield.
With over 10 years of hands-on experience working with hundreds of higher ed. institutions of all types, EducationDynamics has been able to identify and deploy engagement strategies that build a personal relationship between school and student. During the webinar, we will share student "hot buttons" for engagement including best practices, engagement strategies and tactical examples. Participants will come away with a better understanding of both the need for and the method to create personal student engagement.
Topics covered include:
- Purposeful social media networks that combine social and educational outcomes in a "closed" community, especially for admitted students
- Quality engagement driven by student needs/wants and incorporating relevant, ongoing communications
- Successful engagement tactics that grab attention and compel students to take the desired action
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EEMS Webinar: Successful Web Campaigns for Admitted Students and Their Parents
Original air date: 12.8.10
Loyola University New Orleans shares strategies for engaging admitted students and their parents. EducationDynamics shares some preliminary data from their annual admitted student survey.
• Top unique institutional characteristics as reported by admitted students
• Examples of Loyola's successful web campaigns for admitted students and their parents
• Top performing email and microsite campaigns
• Private social media sites: What's driving engagement
Click here to view the recording -
VIEW.
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EEMS Webinar: What I Discovered as an Undercover Student
Original Air Date: 9.22.10
During the critical enrollment windows of 2009 and 2010, John Mathew, President of EducationDynamics, embarked on an Undercover Boss mission--a "secret shopper" initiative whereby he assumed an alias and submitted his interest to 20 institutions in order to see how they responded to student inquiries. What he uncovered has been abridged into this webinar. Designed for high level administrators, this webinar provides quick tips to assure the strategies you develop are performing effectively in the marketplace.
Topics covered:
• Techniques for increasing qualified leads
• Mistakes schools make when responding to inquiries
• Examples that incorporate best practices
• Examples of strategies to avoid
• A working plan to improve the student experience
Click here to view the recording - AVAIL SOON.
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EEMS Webinar: Top Ten Enrollment Campaigns of 2010
Original Air Date: 9.8.10
This webinar will give you a preview of the EducationDynamics research that drives enrollment. Sandra Will, VP of Strategic Communications, will count down to number 1 as well as provide insight on the strategic direction she applies to hundreds of admissions e-campaigns.
Most useful for: VP’s & Directors of Admissions who want to use historical data to drive strategic planning for e-communications.
Topics covered:
• Tips on strategically integrating email, landing pages, social and mobile media successful
• Components of high performing e-marketing
• Trend research on students’ use of the internet
• Is email dead? Keys to using email effectively
• Top ten best performing campaigns of 2010 for traditional, non-traditional and parent audiences
Click here to view the recording -
VIEW.