Marketing to Adult Students

How to Maximize Promotional, Advertising and Recruitment Efforts

February 23-24, 2012
San Francisco, CA

• Who are adult students today and what are they demanding of colleges and universities?
• How do you recruit them?
• How can you retain them?
• What is the outlook for undergraduate adult and graduate enrollments? 

These and many more questions of interest to higher ed professionals just like you will be addressed in Marketing to Adult Students. In a compact, two-day format, this seminar will give you up-to-date strategies and practices that you can take back to your institution and apply immediately to your marketing and recruitment efforts.

Sessions will help you:

• Use email and search marketing effectively
• Advocate internally for adult students
• Ensure your website promotes your "brand"
• Determine the right mix of traditional and new media
• Use web analytics to advance your marketing
• Leverage social and mobile media
• Use a CRM system to track and follow up with prospects
• Apply market research to fine-tune your plans
  
   

Special Benefits of Attending

• A free one hour one-on-one consultation with Aslanian Market Research to help you increase your adult enrollments.
  
• 50% off your purchase of our 2011-2012 eLearning Index. The most comprehensive ranking of the demand for and supply of online programs available.
• Access to the full Aslanian Seminars presentation archive. Dozens of past presentations from national experts on marketing higher education.

Pricing

• Single Registrations are $795 until February 1 (after that date - $895)
• Two or more attendees from the same institution pay just $695 per person (throughout registration period)
• Further group discounts are available for groups of 5 or more. Contact Susan Baer at 201-377-3372 for more information.

Who Should Attend

If you work in any of the following areas, this results-oriented seminar is for you:

• Enrollment management and admissions
• Marketing and promotion
• Strategic planning
• Public and community relations
• Advertising, Web marketing
• Program development

Seminar Location

The seminar will take place at the Hotel Monaco San Francisco, a four-star, luxury, boutique hotel just two blocks from historic Union Square. We have negotiated a special seminar room rate of $205 per night, but that rate will expire on Wednesday, February 1 at 5 p.m., so book now!

Make your hotel reservations today by calling 415-292-0100 or 866-622-5284 and referencing the "EducationDynamics room block."

Seminar Attire

We encourage seminar attendees to dress in whatever attire they find most conducive to active learning. Most attendees choose "business casual" attire, but if you like a suit, please wear it, if you like sweats please wear them! In either case, remember that meeting rooms tend to either be too hot or too cold with only slow changes in one direction or the other...so, please bring an extra layer that can be put on or taken off!