Market Research Studies
Our comprehensive and specialized studies have provided valuable market intelligence on the demands and preferences of adult and online students for nearly 300 colleges and universities.
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Shape your adult undergraduate and graduate recruitment, programs and services to meet market demand. Our studies are specifically tailored for your institution’s most important areas of interest and can be completed in as little as 10 weeks. Findings and recommendations make clear how you can increase adult student enrollments. This includes what programs are in highest demand, for what credentials, in what formats, on what schedule and for what price. Click here to download a brochure on this service.
Click here to review a Graduate-specific version of our brochure.
Understand both the demand for and the current supply of online degree programs in more than 90 subject areas -- in your region and across the nation. Our study will help you make the strategic decisions to successfully serve online students. Studies can be designed for institutions already offering online programs that want more students – or for institutions that want to begin online programs. Click here to download a brochure on this service.
Are you looking to increase your adult student enrollment and completion rates without increasing your budget? By understanding and learning from your “lost” customers -- inquirers and applicants who do not enroll and enrolled students who drop or stop out. These lost customers can provide many valuable clues about how your institution compares to others in your service area and how your image or visibility might be improved. You can leverage these insights and others to help you increase your adult student inquiries, conversions, yield and retention while staying within your existing budget.
Employers in your region can be valuable partners for your institution. In these studies, we survey either a set of randomly selected employers in your region, or employers in industries of particular interest to you. Our analysis will provide you with the information you need regarding what employers know about you (or think they know about you), what their most pressing education and training needs are, their interest in doing business with you, and the state of their tuition reimbursement benefits.