Adult Student Market Analysis
Shape your adult undergraduate and graduate recruitment, programs and services – to meet market demand. Studies are specifically tailored for your institution’s most important areas of interest and can be completed in about 12 weeks.
A typical analysis has three core studies:
Final report recommendations make clear the steps you will need to take to increase adult student enrollments in a crowded marketplace. This includes what programs are in highest demand, for what credentials, in what formats, on what schedule, for what price, and who you are competing with most directly. Most importantly, specific guidance is provided on how you should market your programs to maximize future enrollments.
Studies can be completed for any combination of market segments: adult undergraduate students, graduate students, and career-related noncredit students.
Download more information on our Adult Student Market Analysis.