Inquirers, Applicants and Leavers Studies
Inquirers and applicants who do not enroll are your “lost” customers. They took the time to find out about you, approached on their own initiative, asked for more information, and may have even applied. Then, for some reason, they decided not to enroll. Why not? Similarly, some students drop/stop out prior to completing studies.
All of these individuals represent lost revenue for your institution.
These individuals can tell you a lot about what you might need to do differently by telling you:
- How they first heard about about your college and its programs
- Whether your programs -- length, content, formats and schedules -- met their needs
- How your admissions requirements and other policies regarding entry compare with other institutions they were interested in
- How they conducted their college search
- How easy or difficult it was to find the information they needed on your website
- How they would rate the customer service they experienced with your staff
- Where they eventually enrolled, and why they did so
Our Inquirer, Applicant and Leavers studies can reveal gaps in your institution’s services or communications that if remediated can make a difference to your completion rates—and to your bottom line.
If your enrollments are below expectations and you need a data-driven, independent assessment of the root causes and action steps for moving forward, consider bundling some or all of these studies into a comprehensive Enrollment Optimization Study for your institution.
Click here for a list of possible survey topics.
Click here for more information on the scope, methods, and deliverables of our studies.