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Preliminary Agenda
Thursday, July 28 – “Getting a Lay of the Land”
8:30 – 9:00 Registration and Continental Breakfast
9:00 – 9:45 Welcome and Opening Discussion
Setting the Context: What are your biggest challenges?
9:45 –10:30 “The Data Are In” – The Demographics and Demands of Today’s
Graduate Students
Carol Aslanian, Senior Vice President, Market Research and Advisory
Services, EducationDynamics
10:30 –10:45 Break
10:45 –12:00 Lessons Learned: Three Graduate School Leaders Discuss What
They Have Learned Along the Way
Moderator: Michael O’Hara, EducationDynamics
Kim Spiezio, Cedar Crest College
Theresa LaRocca Meyer, St. Joseph’s College
Kathy Davis, Alvernia University
12:00 – 1:15 Lunch
1:15 – 2:15 Your Website is Your Best Marketing Tool – A Review of the Best
Graduate School Websites
Bob Johnson, President, Bob Johnson Consulting
2:15 – 2:30 Break
2:30 – 3:45 Branding and Positioning Graduate Programs in a
Competitive Market
Luis Casas, Florida International University
3:45 – 4:00 Break
4:00 – 5:00 Expanding Graduate Enrollments With Scarce Resources: Three
Graduate School Leaders Talk About How They Make Innovative
Decisions in Tough Times
Moderator: Carol Aslanian
Wanda Blanchett, University of Missouri-Kansas City
Kelly Kelley, Bethel University (TN)
Friday, July 29 – “Incorporating New Media Into Your Marketing”
8:30 – 9:00 Continental Breakfast
9:00 – 10:00 Incorporating New Media Into Your Marketing
Part I: Email Marketing
Jennifer Copeland, Vice President, DemandEngine
10: 00 – 10:15 Break
10:15 – 11:15 Incorporating New Media Into Your Marketing
Part II: Search Engine Marketing
Jennifer Copeland, Vice President, DemandEngine
11:15-11:30 Break
11:30 – 12:30 Incorporating New Media Into Your Marketing
Part III: Mobile Marketing
Bob Johnson, President, Bob Johnson Consulting
12:30 – 1:15 Closing Discussion – Sharing Best Practices
1:30 – 3:00 Optional Lunch Session: "Customized Market Research Solutions"
Carol Aslanian
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