Why choose us for market research?
Experience
EducationDynamics draws on the 25 years of experience that Carol Aslanian and her staff have in market research. This includes conducting more than 300 national studies and community-wide and institutional studies.
We have the only collection of market research services exclusively dedicated to helping colleges understand the adult student market; nothing else comes close.
Comprehensive service
We can analyze supply and demand in your geographic area by surveying adult students, employers, your current students, and your faculty and administration. We can conduct unparalleled analyses of your competitors.
Our exclusive demographic mapping system lets us pinpoint the locations in your service area that will yield the highest levels of demand among prospective adult students.
We have the most extensive question set specifically designed for the adult student market – validated during 25 years of conducting adult student-focused market studies.
Considering the responses we gather for you, and comparing them with our many previous studies, we can give you unmatched insights.
Unique research paradigm
Today's most prevalent research method is "needs assessment" which, while informative, deliberately removes the many barriers that may keep someone from actually enrolling. Instead, we use "demand analysis." We look for people and organizations who don't merely need or are interested in further education but are actually ready, willing and able to do it.
Exclusive access to proprietary data for online market research
Through our college-search web portals – eLearners.com, EarnMyDegree.com, Gradschools.com and StudyAbroad.com – we have access to more than 7 million unique visitors every month. These prospective students give us a basis – unavailable anywhere else – for understanding your market.
Working relationships with clients
We're flexible, we can create almost any study you need. We ask little of you, but final decisions about procedures and content – the questions, the samples, the methods – all need your input.