9 Feb 2011
EducationDynamics Recognized for Quality and Excellence in Online Lead Generation
Company Wins LEADER Awards in Best Lead Quality and Best Conversion in Education
Hoboken, New Jersey (February 9, 2011) - EducationDynamics, higher education’s leading marketing information and technology services company, is being recognized as a premier company in online lead generation. The LeadsCouncil recognized EducationDynamics with two of its LEADER Awards - Best Lead Quality and Best Conversion - in the Education category.
The LEADER Awards are a brand new annual awards program designed to showcase the leading companies in online lead generation. Awards were given in three categories - lending, education, and lead generation technology partners.
"We are honored by the LeadsCouncil's recognition of our commitment to quality and delivering results. The lead generation industry is evolving right now as schools recognize the need for education and guidance to better manage their student recruitment. It is up to industry leaders, like the LeadsCouncil and EducationDynamics, to steer it in an ethical and responsible direction," said Howard Mandel, Executive Vice President of Sales and Client Account Management of EducationDynamics. "Delivering results that help clients meet their institutional goals is the foundation of EducationDynamics as a company. The marketing, enrollment, admissions and student services teams at institutions are connected; one link in the lifecycle of a student supplies the other and so on down the chain, but it starts with finding and recruiting qualified students. When a university or college starts with finding the right type of student that will translate into improved retention, engagement and persistence to graduation."
For over ten years EducationDynamics has been the "educator’s educator," with a proven record of responsible and effective lead generation. Its content-rich websites, including eLearners.com, EarnMyDegree.com, EducationConnection.com, GradSchools.com, StudyAbroad.com and TestDriveCollegeOnline.com, generate over 6.5 million unique visitors per month and meet prospective students at their point of need. In addition, EducationDynamics provides innovative and customizable inquiry management solutions like LeadWatchLive.
"One of the clear patterns to emerge from the LEADER Awards is the correlation between a marketing service partner’s commitment to lead quality and the degree of student enrollments which those inquiries produce," said Dave Wengel, Co-founder of LeadsCouncil. "Executives from higher education institutions feel that EducationDynamics provides the best quality of student inquiries - and more importantly, the highest percentage of enrolling students as well. Congratulations to the EducationDynamics team on this well deserved recognition."
LeadsCouncil was created to promote best practices for online lead generation and customer acquisition, develop industry-specific research (based on actual lead data), and foster education and networking in the lead generation industry. The industry organization launched the LEADER Awards to provide a benchmark within the online lead generation industry. The awards are voted on by companies and peers in the industry and highlight the value and high-quality of the winning companies.
For more information about EducationDynamics and responsible and ethical lead generation visit www.EducationDynamics.com.
About EducationDynamics
EducationDynamics is higher education’s leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, EducationConnection.com, eLearners.com, GradSchools.com, StudyAbroad.com, TestDriveCollegeOnline.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its web-based inquiry management system. Through its Market Research and Advisory Services, the company brings a decade of proprietary research, unparalleled market and student intelligence and best practice insights to its clients. For more information, visit www.educationdynamics.com.