Our Team
Steven Isaac, Chief Executive Officer
Mr. Issac is committed to advancing higher education. Mr. Isaac served on the faculty of the Executive MBA program at Virginia Commonwealth University’s (VCU) School of Business and served as Managing Director of The Interactive Marketing Institute at VCU’s School of Mass Communications.
A marketing and advertising veteran, Mr. Isaac previously held executive-level positions with DIMAC Marketing Partners, DMW Worldwide, Cadmus Communications Corporation, The Martin Agency and Martin Direct.
Mr. Isaac has received several awards and honors in the direct marketing industry and is a frequent seminar presenter and speaker. He has written several articles for professional publications, has judged the Echo Award Final Round since 1995, and served as a member of the American Association for Advertising Agencies and The Direct Marketing Association.
John Mathew, President of EducationDynamics’ Enrollment and Retention Services Division
Mr. Mathew has more than 15 years of experience in building operations and technology infrastructure. Before joining EducationDynamics, he led several multi-national teams in the Professional Services group of Epsilon, driving the development of the company’s center of excellence around email platform services for 500+ blue-chip clients. This included full-service campaign support, delivery management, education services and platform migration.
Mr. Mathew joined Epsilon from Return Path, an email change-of-address service provider, where he served as Vice President of Operations. Prior to joining Return Path, he built and directed the email marketing operations group at 24/7 Media, Inc. As Vice President of Operations at 24/7 Media, Mr Mathew was responsible for building the domestic and international operations infrastructure that supported a 300 percent increase in sales. Mr. Mathew is a graduate of Rutgers University.
Terrence Thomas, Executive Vice President, Prospecting Services Division
Mr. Thomas is responsible for forging external publisher partnerships and for developing revenue generation programs for EducationDynamics. Under his two year tenure at Cit Cards, a credit card division of Citigroup, Mr. Thomas was instrumental in growing Citi Cards' online acquisitions three-fold, and helping the Internet channel to surpass direct mail as Citi Cards’s leading customer acquisition channel.
Mr. Thomas' Internet career began in 1998 as a class project in business school when he co-founded GI Bill Express.com, an online education service that connected veterans and active duty personnel with post-secondary educational institutions. In less than two years, GI Bill Express grew to be the leading GI Bill and veteran scholarship resource on the Internet and was acquired by Military.com in early 2000. While at Military.com, Mr. Thomas built the Careers and Education channels into the largest veteran job board on the Internet and a leading online education lead generation service.
Howard Mandel, Vice President of Sales and Client Relations, EducationDynamics’ Prospecting Services Division
Mr. Mandel oversees and manages new client acquisitions in addition to assisting in the growth and needs of existing education partners. He brings a unique background and perspective to the company, having previously been on both sides of the sales environment; as a sales person and VP of sales for a successful Internet portal and as a client/marketer while a VP/account director at several New York advertising agencies.
Peter Tomassi, Senior Vice President, Enrollment and Retention Services Division
Mr. Tomassi oversees product management for the enrollment and retention programs, with responsibility for new product development, marketing and strategic sales. He brings two decades of experience in interactive product and e-community development. He previously served as Executive Producer, Editor-in-Chief at LookSmart and as a member of its original senior management team. At LookSmart, Mr. Tomassi oversaw the development of consumer and syndicated Web content in the U.S. and abroad.
Earlier in his career, he led the development of interactive media products at Reader’s Digest, working with such partners as Microsoft, CompuServe, America Online and Apple Computer.
Mr. Tomassi is also the founder of Columbia University’s Journal of Politics and Society. He holds a B.A. from Columbia University and an M.F.A. from Columbia’s School of the Arts.
Yancy Oshita, Senior Vice President of Sales, Enrollment and Retention Services Division
Mr. Oshita oversees sales and business development. He brings more than 25 years of enterprise technology experience with some of the most well-known and early stage companies. Most recently, Mr. Oshita served as executive vice president, Global Sales and Marketing of Wimba, a provider of e-learning Software-as-a-Service (SaaS) with Blackboard integration capabilities to the education industry. Before joining Wimba, he was Chief Marketing Officer of KGB. Prior to that, he served at Oracle most recently as senior director, Global Industry Marketing, where he spearheaded a new CRM strategy.
Mr. Oshita received his MBA from University of Dayton and his B.S. from California State University, Northridge. His Graduate research work on critical success factors in planning and deploying CRM is featured in two books: The CRM Handbook and Accelerating Customer Relationships: Using CRM and Relationship Technologies.
Carol Aslanian, Senior Vice President, Market Research Services Division
Ms. Aslanian oversees what was formerly the Aslanian Group. For more than 20 years, Ms. Aslanian served as director of the Office of Adult Learning Services at the College Board in New York. She also served as director of the Office of Community College Relations for the College Board and assisted in enhancing the mission of the Board in service to community colleges.