By serving students first, we serve our schools best.

Convert Your Inquiries into Applications

The Applicant Conversion Program is a dynamic recruitment tool that uses cutting-edge but simple-to-use Web technology to convert inquiries into applicants and help you connect with high school juniors and seniors to build the application group
you seek.

It is also the ideal tool for graduate and professional schools looking to increase applicant quality and quantity.  
Applicant Conversion Program Screen Shot

Why Use the Applicant Conversion Program?

  • Grow Your Applicant Pool

    As college choices continue to expand, ensure that students know your school and are interested in attending it.  Student prospects who are exposed to the Applicant Conversion Program apply in greater numbers than those who don't. 

  • Cultivate the Right Applicants

    The Applicant Conversion Program was designed not only to increase the size of your pool, but to help you refine its quality and characteristics according to highly specific criteria, including:

    • Academic achievement (e.g., high GPA/SAT/ACT/GRE)
    • Intended major
    • Geography (e.g., out-of-state, international)
    • Ethnicity
    • Athletic involvement
    • Artistic pursuits
  • Radically Expand Prospect Intelligence

    The Applicant Conversion Program arms your recruiters and enrollment management staff with 24/7 access to real-time engagement indicators, enabling them to focus their efforts on the most relevant populations - such as students who are "on the fence."

  • See More Results for Your Marketing Dollars

    The Applicant Conversion Program can complement or replace existing direct marketing efforts and help you qualify the prospects to which you send more expensive mailings. And unlike print and typical Web and email campaigns, this program allows you to tailor your message to granular audiences quickly and cost-effectively.
     

What Kind of Data and Assessments Can You Expect from the Applicant Conversion Program?

  • Demographic predictors of application rate, yield and engagement
  • Application rates of the Applicant Conversion Program participants versus non-participants
  • Acceptance rates of the Applicant Conversion Program participants versus non-participants – for example, are the students participating in your Applicant Conversion Program more or less likely to be admitted to the institution?
  • Yield of the Admitted Student Program participants versus non-participants
  • Yield of students who participated in only the Applicant Conversion Program or Admitted Student Program versus those who participated in both programs
  • Your registration rate vs. historical registration rates and some commentary on how your program tracked compared to similar programs at institutions of a similar background
  • Ongoing engagement patterns and continued usage compared to national averages and clients of similar demographics
  • An overview of inquiries and responses via the Service Center and a comparison to similar client institutions based on program type, as well as commentary related to the responses and response time
  • Key information or intelligence garnered from survey questions and responses and important areas for follow-up communication
  • Overview of how your staff engaged with both the front-end program and the reporting/intelligence aspect