Find and Enroll More Students
What is the SmartSearch Program?
| The SmartSearch Program is an innovative service designed to help you convert high school sophomore and junior cold leads (or for graduate schools, help convert current college students) into inquiries. |
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Why Use the SmartSearch Program?
- Get on Their Radar Screen, Early and Often
Students begin developing their shortlists as early as sophomore year. The SmartSearch Program lets you use regular, engaging, interactive contact to create top-of-mind awareness during this critical window.
- Target Cold Leads with Extraordinary Precision
With the SmartSearch Program, you can customize the way you communicate with your cold leads based on such criteria as standardized test achievement, geography, ethnicity, academic/personal interests, athletic involvement and artistic pursuits. The program lets you synchronize with common data sources (College Board, CBSS, ACT, etc.) to customize content based on pre-determined segmentation. For example, you might choose to showcase your science curricula and scholarship opportunities to students who have shown exceptional achievement in math and science.
- Decrease Reliance on Print Search Marketing
The SmartSearch Program can replace existing direct marketing efforts. Forego expensive print pieces like viewbooks and reach students where they spend their time - the Internet.
What Kind of Data and Assessments Can You Expect from SmartSearch?
- Inquiry rate of participating population versus non-participating population (if provided)
- Degree of engagement for participants
- Comparison of participants versus non-participants with regard to campus visits and/or interviews
- Demographic predictors of engagement (e.g., which types of students were most likely to participate and/or inquire)
- Your registration rate vs. historical registration rates and some commentary on how your program tracked compared to similar programs at institutions of a similar background
- Ongoing engagement patterns and continued usage compared to national averages and clients of similar demographics
- An overview of inquiries and responses via the Service Center and a comparison to similar client institutions based on program type, as well as commentary related to the responses and response time
- Key information or intelligence garnered from survey questions and responses and important areas for follow-up communication
- Overview of how your staff engaged with both the front-end program and the reporting/intelligence aspects
