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Increase Retention by Reaching Out to the Parents of Undergraduate and Graduate Students  

The EducationDynamics Parents Suite helps you build an alliance with the most influential people in the lives of prospects, admits and alum - their parents.


Why Use EducationDynamics' Retention Programs for Parents?

Parents are more involved than ever before in the lives of their students.  EducationDynamics’ programs are designed specifically to reach out to and actively engage these parents throughout the college selection and success windows.  

 

Reach Out to Parents of First-Year Students with FYRE

EducationDynamics' popular FYRE program can be used for parents of first-year students as much as it can be used for the freshmen students themselves.  Utilize FYRE to interact specifically with the highly-invested parents of first-year students.

Parents participate in EducationDynamics’ FYRE program at a rate of 30 to 70 percent higher than they do through traditional communication vehicles, such as parent newsletters, Web portals and blast email campaigns.

 

Reach Out to the Parents of Sophomores, Juniors and Seniors

In today's world, parents don't become any less involved once their students become sophomores, juniors or even seniors.  To retain as many students as possible, you need to maintain strong relationships with the parents as much as you do the students.

Registration in EducationDynamics' Retention Programs for Parents regularly exceeds 70 percent, meaning parents willing participate in the programs offered by EducationDynamics.  That translates into happier parents, which means more content students remaining enrolled at your institution. 

All EducationDynamics program offerings can be applied to parents, including:

For Recruitment

Student Search Program. Because students begin developing their shortlists as early as sophomore year (or earlier), it's important to create top-of-mind awareness with their parents during this critical window, through regular, interactive contact.

Applicant Conversion Program. When parents are engaged in this program, their sons and daughters are considerably more likely to apply (two to 20 percent more, depending on the specific audience).

For Yield

Admitted Student Program. Admitted students whose parents participate in this program yield at a greater rate than those whose parents are not in the program. Increases range from two to 22 percent, depending on the audience and program timeliness.

For Development

Alumni Program. This comprehensive program works to keep parents of college students informed and engaged in campus life while encouraging their participation in parent-to-parent volunteer opportunities and capital campaigns.

To learn how to retain more students through to graduate by maintaining relationships with their parents, contact 201-377-3329 or partner@educationdynamics.com.