Advantages of Conducting Adult/Online Student Market Research with EducationDynamics
Carol Aslanian and her team at EducationDynamics have decades of experience in using market demand data to help colleges and universities advance their outreach to adult students. Numerous features make up our adult student market research to make us distinctive:
Comprehensive Service:
- No other organization offers a comprehensive market analysis of undergraduate, graduate and/or noncredit adult learning for institutions with the option of adding specially developed studies of particular interest to your institution.
- EducationDynamics offers procedures developed and tested over 25 years by Carol Aslanian for analyzing both the supply and demand for adult learning in your geographical area and beyond by surveying individual adults, organizations other educational providers, and the faculty and administration of your colleges.
- Through a unique formula available only through EducationDynamics Adult Student Demand Analysis, geographic locations can be ranked, mapped and described from high to low in learning demand among potential adult students in your service area or beyond.
Experience:
- No other team of experts has more experience in conducting community-wide and institutional market studies focusing on adult learners.
- No other team of experts has designed and conducted more studies (for more than 300 institutions) focusing exclusively on the demands of adult learners.
- No other organization has offered more professional development events specifically regarding the recruitment, enrollment and retention of adult students. Our staff have worked with more than 400 experts and practitioners to serve as presenters at regional and nationwide staff development events.
- With 20+ years of experience in conducting adult student market analyses, staff have perfected market assessment instruments and developed and tested hundreds of survey questions that would otherwise be extremely difficult and costly to replicate.
- In conducting hundreds of market studies and institutional reviews, myriad topics have been investigated in regard to adult student preferences and institutional practices focusing on: online and hybrid learning; accelerated programs; high demand degrees and certificates; course scheduling; preferred credentials; off-campus programming; pricing; support services; advertising and promotional strategies; and much more.
Flexibility:
- No other organization offers the essential flexibility of supplementing comprehensive market analyses with specially created studies of particular interest to an individual college.
- Market research services rendered by Carol Aslanian and her staff require minimal assistance from client colleges. All design, technical and reporting functions are carried out by EducationDynamics staff.
To learn more the advantages of conducting adult and/or online student market research with EducationDynamics click here or call 201-377-3321.