Meet Our Staff
Carol B. Aslanian is Senior Vice President of EducationDynamics’ Market Research Services Division. Until July 2009, she was President of Aslanian Group in New York City. The organization was established in 2000 and focused on assisting colleges and universities in the recruitment and servicing of adult students in higher education. EducationDynamics continues Aslanian Group’s long history of providing enrollment management services, including community-wide market studies, institutional audits, and development of education-employer partnerships to colleges and universities interested in serving the adult student market. It also offered nationwide professional development conferences on the topic of marketing to and serving adult learners.
For more than 20 years, Carol Aslanian served as director of the Office of Adult Learning Services at the College Board in New York. She also served as Director of the Office of Community College Relations for the College Board and assisted in enhancing the mission of the Board in service to community colleges.
Ms. Aslanian is a national authority on the characteristics and learning patterns of adult students and has made hundreds of presentations to educational institutions, state agencies, and national associations, focusing on her major area of expertise – access to higher education for place-bound and time-bound students. During the past decade, she has engaged in various activities related to meeting the needs of learners and corporate partners, including those that helped colleges identify new locations, alternative scheduling, and distance education instructional options. She has both designed market studies to assist colleges in enhancing their share of the adult student market as well as conducted onsite visits and consultations to analyze the current and potential status of institutions in meeting the demands of adult students and area employers. She has assisted hundreds of colleges, universities, state education agencies, regional consortia of colleges, multi-institutional centers, and chambers of commerce, in developing programs that meet the needs of their constituencies, primarily working professional adult students and business and industry.
Ms. Aslanian is a member of the Noel-Levitz Educational Leadership Advisory Group, a member of Westwood College Academic Advisory Committee, and recent member of the Nontraditional Students Report Board of Advisors. She is past chair of the Non-Traditional Markets Program Track of the American Marketing Associations Symposium on Marketing Higher Education. Ms. Aslanian is a past board member of Elderhostel, an organization that serves over 250,000 older Americans yearly in the design and operation of travel-study seminars. She is also past Chair and current member of the Advisory Council for the College of Human Ecology at Cornell University, a member of the Cornell University Council, and past president of the Cornell Association of Class Presidents. She is a board member of the Armenian General Benevolent Union, where she oversees the organization’s education programs worldwide.
She was selected by the National Council on Community Services and Continuing Education as the “Person of the Year – Outside the Field”, for her national contributions to the field of community service and continuing education. She received the Association for Continuing Higher Education “Special Recognition Award for dedication and service in the field of continuing education”. Ms. Aslanian was the recipient of the Helen Bull Vandervort Alumni Achievement Award at Cornell University.
Ms. Aslanian co-authored two landmark reports that described the causes and timing of adult learning – Americans in Transition: Life Changes as Reasons for Adult Learning – and the learning patterns of adult learners – How Americans in Transition Study for College Credit. Ms. Aslanian is a co-author of Higher Education in Partnership with Industry, focusing her writing on the development of contract education programs between colleges and employers. She applied her extensive knowledge of and experiences in program evaluation by serving as editor of Improving Education Evaluation Methods: Impact on Policy. In 2001, her nationwide study on adult students, Adult Students Today, was published by the College Board. This was followed in 2006 with the publication Trends in Adult Learning – A Snapshot, and in 2008 with Hindsight, Foresight, Insight: Understanding Adult Learning Trends to Predict Future Opportunities.
Ms. Aslanian received her degrees from Cornell University and Harvard University.
Scott Jeffe is Director of Market Research for the Market Research and Advisory Services division. Mr. Jeffe is responsible for overall project management and the production of all professional development seminars. He also takes a leading role in the marketing of all research-based services.
Mr. Jeffe has almost 15 years of project management experience in higher education marketing, professional development and fund raising. Prior to the Aslanian Group, he worked for the College Board as assistant director of public relations, then associate director of adult learning services and finally acting director of higher education professional development. Upon leaving the College Board, Mr. Jeffe was director of development at the Borough of Manhattan Community College and then Winston Preparatory School in New York City. Mr. Jeffe holds a BA in European History from St. Lawrence University, and a MPA from State University of New York at Albany.
If you would like to speak with a team member about the latest trends in marketing to adult and/or online students, conducting an interview or participating in conference as a speaker or moderator click here or call 201-377-3321.