Marketing to Adult Students
Gleacher Center, University of Chicago, June 3 - 4, 2010, Chicago, IL
How to Maximize Promotional, Advertising, and Promotional Efforts
You will learn about:
- Adult undergraduate and graduate student demands, preferences, and demographics
- Managing a multi-channel marketing campaign
- Ensuring your website is adult friendly
- Using email and search marketing effectively
- Measuring your return on investment (ROI)
- Using web analytics to measure ROI
- Managing your "funnel:" Tracking and follow-up of prospects
- Using market research to fine-tune your plans
Click here for session descriptions.
Your Presenters
Our speakers bring experience in working with hundreds of colleges and universities seeking to expand services to adult students.
- Carol Aslanian, Senior Vice President of Market Research and Advisory Services, EducationDynamics
- Gary Bracken, Vice President of Enrollment Management, St. Leo University
- Jennifer Copeland, Vice President, DemandEngine
- Bob Johnson, President, Bob Johnson Consulting LLC
- Brad Johnson, Executive Vice President for Strategic Partnerships, Greenwood and Hall
- Adam Miller, Marketing Manager, Academic Outreach, College of Continuing Studies, The University of Alabama
Click here for speaker bios.
Why Attend
This seminar is practical not theoretical. We don't present abstract theories. We offer practical and proven actions you can take back to your campus. Speakers will provide you with tangible advice and guidance that you can start applying as soon as you return home. Our format allows for free flowing questions and answers that allow you to address the issues most important to you and your institution and networking with colleagues in the same situation as you.
Who Should Attend
Professionals who are responsible for Adult Student Marketing and Recruitment in any of the following professional areas will benefit from attending our seminar.
- Enrollment management and admissions
- Marketing and promotion
- Strategic planning
- Public and community relations
- Advertising, graphic design, copy writing
- Web marketing
- Program development