The EducationDynamics Prospecting Services Division brings together some of the most well-known consumer websites on the Internet, all with a focus on attracting students to higher and continuing education, both online and on campus.
These content-rich sites, some of which have been around for more than 15 years, are among the most frequently visited in their respective categories. Complementing these popular websites is a suite of additional products and services offered to higher and continuing education institutions to help them find and attract prospective students.
EducationDynamics' Prospecting Services offers a variety of pricing models, ranging from fixed fee and subscription-based, to performance focused cost-per-click and cost-per lead programs. Bringing together the most sophisticated proprietary websites and technology available, with a team of talented professionals who understand both online marketing and the special needs of higher education, we have developed a unique capability to meet the varying needs of our clients, allowing us to assist schools ranging in size from under 1,000 students to more than 200,000.
The Prospecting Services websites are some of the Internet’s most prominent, education-focused properties in the areas of online higher education, graduate and continuing education, and international education, including:
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eLearners.com , EarnMyDegree.com and GradSchools.com are three of the most popular higher education Web properties available, allowing prospective students to perform research and connect to online, graduate and continuing education programs. These comprehensive directories feature original, user-focused and user-generated content, powerful assessment tools, research resources and the most comprehensive listing of programs available , including more than 8,000 online degree, certificate and continuing education courses and programs, as well as more than 50,000 campus-based graduate-level degree and certificate programs.
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StudyAbroad.com and IIEPassport.org—With more traffic than any other study abroad resource, and through a partnership with the prestigious Institute of International Education, StudyAbroad.com and IIEPassport.org are the most popular and most trusted online directories of study abroad programs available. Representing more than 1,700 programs in more than 120 countries, these are the ‘must-visit’ sites for any student considering a study abroad program.
Finding Prospective Students For Your School
When prospects search for online and graduate education, our sites tend to rank at or near the top results in organic search engines such as Google, Yahoo! and MSN, thanks in large part to the vast amount of original content, resources and the number of program choices we make available to prospects.
We also partner with some of the nation’s most recognized Web properties, such as BusinessWeek and USA Today, as well as engage in targeted awareness campaigns and other forms of online and traditional marketing, to attract several million visitors a month to more than 50 topically-focused websites, allowing Prospecting Services to accurately target, attract and match student prospects to schools that best meet their needs.
Products and Services to Find and Recruit Students – Pay-for-Performance and Fixed Fee Marketing
EducationDynamics’ Prospecting Services offer multiple methods for reaching students, including fixed fee and impression-based advertising that provides powerful branding opportunities to millions of prospective students through targeted graphic placements, as well as our popular pay-for-performance model that lets schools pay only when a qualified student inquiry is delivered, reducing the acquisition risks typically associated with traditional, and other forms of online advertising.
Prospecting Services’ Premier Lead Program is designed to deliver highly qualified student inquiries from high profile, content-rich Web properties directly to your institution. Because prospective students are proactively searching for educational opportunities when they arrive at an EducationDynamics Premier Program website, and are subsequently exposed to a multitude of program choices, the resulting student inquiries are among the most qualified available to schools.
For schools with aggressive enrollment growth goals and adequately staffed enrollment management teams, Prospecting Services also offers highly scalable lead volume and custom online marketing programs through our Select Lead Program.
To learn more, contact Howard Mandel, Senior Vice President of Sales, at hmandel@educationdynamics.com or 201-377-3020. For general information, or to be contacted by a member of our team, please fill out our contact form.