At the center of the Prospecting Services Division is a comprehensive suite of products and services designed to generate qualified prospective students for institutions of every size and marketing sophistication.
From online directory listings and actively managed pay-for-performance campaigns to custom programs with deep interactive content, EducationDynamics' proven lead generation vehicles are the key for any school looking to generate new students online.
Pay-Per-Inquiry Marketing
EducationDynamics offers performance-based, pay-per-inquiry marketing that allows clients to pay only for actual generated leads. It enables schools to concentrate on converting prospective students into student enrollments, instead of trying to attract and qualify them. Pay-per-inquiry marketing is ideal for institutions that want to increase their online or distance learning enrollment and have a number of program offerings or campuses.
When building an EducationDynamics pay-per-inquiry campaign, clients can choose from a range of premier inquiry-generation portals. (See Education Portals.)
Education Portals
EducationDynamics is home to some of the most visible education websites from our eLearners.com and WorldClass Strategy groups that help students identify schools and programs, including:
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GradSchools.com—a comprehensive directory listing of graduate schools and programs
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StudyAbroad.com—the Internet's leading source of information on educational opportunities for students to study in other countries
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eLearners.com—the leading resource for connecting prospective students with online education
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EarnMyDegree.com—a complete resource for online and campus-based degree programs
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IIEPassport—the most trusted source of study abroad information on the web, offered in partnership with the prestigious Institute of International Education
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CriminalJustice-Degrees.com—a directory of schools offering Criminal Justice degrees and certificates 100% online
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Nurse-Colleges.com—a directory of schools offering Nursing degrees and certificates 100% online
In each of their respective categories, these sites rank at the top of most search engines—Google, Yahoo, MSN, etc. As a result, when students search the Internet for educational opportunities, they are likely to find themselves searching and requesting information from EducationDynamics' sites. In fact, more prospective students visit EducationDynamics sites to learn about their educational options than any other sites on the web.
But the web is vast and finding students is competitive. That is why EducationDynamics has complemented its influential websites with one of the most productive Internet marketing agencies for higher education in the U.S. The EducationDynamics agency offers a unique blend of marketing services, such as strategic planning, media buying, online ad placement, creative design, online brand enhancement, as well as sophisticated ROI modeling and campaign tracking on a pay-for-performance basis. In other words, you only pay for the qualified inquiries you receive.
EventManager
Colleges know that prospective students who visit campus and/or attend campus events are more likely to submit an application or accept an offer of admission. Careful, strategic management of campus visits and events, such as open houses and departmental/academic events is essential in optimizing which students visit and when. Used independently as an option on a college's website or in conjunction with SmartSearch™, eCRUIT™ or EYOp™ (Enrollment Yield Optimization), EventManager helps schools:
- Manage campus visits to maximize available timeslots (and mange online events for web-based/distance learning programs)
- Manage campus visits as student inquiries
- Allow users to track what they have registered for through an interactive web page
- Increase the number of visitors through the 'Bring a Guest' function, which enables registrants to bring family members and/or interested friends
- "Clone" recurring events for convenient calendar population
EventManager may also be used in conjunction with FYRe™.