LeadWatchLive, EducationDynamics’ Inquiry Management Solution, offers greater time and budget efficiencies by providing schools with the power to run more successful lead generation campaigns with stronger ROI.
Lead generation is one of the most effective methods for finding and attracting new students. But converting student inquiries into applications and enrollments can be a challenge without complete access to decision-making data.
- Which leads are converting the best?
- Which lead sources are generating the greatest number of qualified students?
- Which are not producing quality at all?
Knowing the answers to these questions helps you spend marketing dollars wisely. EducationDynamics, in collaboration with some of its higher education clients, has developed a state-of-the-art inquiry management system called LeadWatchLive.
This powerful, easy-to-use Web-based tool helps schools accurately monitor and manage the quality and campaign effectiveness of all lead sources. Additionally, for those institutions that need assistance with their lead generation media planning and buying, EducationDynamics has combined this system with professional media management expertise that can handle this requirement and help maximize return on investment.
Achieve Greater Effectiveness and Improve ROI with LeadWatchLive
- Real-time lead aggregation – Collect, filter and aggregate leads from all media sources, both paid and unpaid, including the school’s website and drive to Web campaigns.
- Advanced lead and data validation – Standard and custom validations provide real-time filtering of invalid leads, saving money and valuable time.
- Compatible lead delivery engine – Post leads to any destination such as a CRM system, call center, email distribution, or a combination of multiple delivery destinations.
- Real-time reporting – Complete access to campaign data provides the ability to analyze campaign performance in real time and make quick optimization decisions based on the results.
- Real-time alerts – Instantly see how campaigns are performing and set up triggers to alert schools of important events.
- Flexible data importing, exporting and tagging – Export lead data for analysis in Excel, Access or virtually any other format and easily append data to individual leads for analysis.
- Invoice reporting and administration – Centralized data and vendor information makes month-end reconciliation and vendor payment quick and easy.
- Campaign optimization – Analyze, adjust and re-focus media planning and budget allocation around the highest performing sources.
Simplify Your Lead Generation with Professional Media Management
LeadWatchLive can be licensed as a self-service package or outsourced to EducationDynamics’ Media Management Services, where a team of experts actively manage the inquiry management process, including negotiating with lead providers, “warehousing” creative and content, coordinating monthly IO’s to vendors, maintaining ongoing budget and lead cap management and monitoring and reporting program performance.
Track Your Progress with Measurable Results
LeadWatchLive allows schools to manage all aspects of their online marketing initiatives in one central location, including campaign performance and vendor management. The system is completely transparent, allowing schools to assess campaign effectiveness and evaluate the performance of vendors and lead sources. Since the system is Web based, clients have complete access to data from anywhere in the world, 24 hours a day, seven days a week. This allows clients to analyze campaign performance and allocate marketing budgets based on the best performing lead sources.
To learn more about EducationDynamics’ Inquiry Management Solution, LeadWatchLive, contact us by email at ims@educationdynamics.com or by phone at 201-377-3291.