4 Things to Expect at CALEM 2018


By: Christopher Tashjian Mar 19, 2018

The 2018 Conference on Adult Learner Enrollment Management will be hosted in the heart of downtown New Orleans, LA at the JW Marriot Hotel. The conference begins promptly at 8:30 am on Tuesday, March 27th and ends at 12:00 pm on Thursday, March 29th. You can still register for CALEM if you haven’t done so yet. Through a combination of general sessions, breakout sessions, round table discussions, workshops, and panel presentations, you’ll learn strategies and tactics to drive enrollment growth at your institution. In addition to the more than 100 attendees, there will be experts from institutions across the country as well as from the world’s largest tech companies joining us. See the full Speaker List here.

Keep reading to learn what you can expect from this year’s conference.

1) Keynotes and Panel Discussions:

We’ll have friends from Google and Facebook talking tech on both ends of the conference agenda to help you hone in on marketing and enrollment strategies using digital and data focused campaigns. You also won’t want to miss the Welcome Panel Discussion with Martha Kanter, former Under Secretary of the U.S. Department of Education; Nancy Zimpher, Chancellor Emerita of the SUNY Network; and also in-house expert Carol Aslanian.

  • Opening Keynote: “Best Practices in Digital Marketing – How Usage Data Can Inform Strategy” – Ines Rueda, Google
  • Panel Discussion: “How the Free College Movement Impacts Adult Student Enrollment Strategy” – Martha Kanter, Executive Director, College Promise Campaign; Nancy Zimpher, Chancellor Emerita, State University of New York; Carol Aslanian, Aslanian Market Research
  • Closing Keynote: “Leveraging Social Media in Marketing and Outreach to Adults” – Jennifer Garrett, Head of Education industry, Facebook
2) First Look at New Data:

Carol Aslanian and the Aslanian Market Research team will be presenting their newest report “Understanding the Demands and Preferences of Graduate Students Today.” The data in this report has not been published to the public yet, you and your team will be the first to see it and discuss it! This will also be the first time that the 2017 Online College Students Report will be presented in person. If you haven’t seen the data yet, please Download the 2017 Online College Student Report here.

3) Three Hour Intensive Program of Your Own Choosing:

A new addition to CALEM! This will allow you to join like-minded people and delve deeply into a topic that is among your greatest challenges. These opportunities are focused on: market research; marketing and analytics; and, developing the enrollment leader/professional. The topics include:

  • “Know Your Audience: Applying “Demand Theory” to Program Development, Marketing Methods, Outreach Tactics and Much More.” – Carol Aslanian & Scott Jeffe, Aslanian Market Research; Paula Thornhill, University of Louisiana Monroe
  • “Applying Digital Marketing Strategies and Performance Metrics to Your Operations” – Bruce Douglas & Greg Clayton, EducationDynamics
  • “Developing the Enrollment Professional: What Are the Key Components of an Enrollment Director’s Job Today?” – Mickey Baines, Kennedy and Company
4) Breakout Sessions:

We’ve taken your advice from previous years and we’ll have some sessions run twice! This way you don’t need to worry about missing a topic you were interested in. Here is the Agenda so you can start planning each day. Each day there will be concurrent sessions on a variety of enrollment management topics. This is your chance to really dig into it with the speakers and your peers. Each session is approximately one hour, though some may go over due to great conversation.

And those are just the highlights! There will be much more to learn from everyone in attendance and you may even make some new friends in New Orleans.

This year’s conference theme is “Innovation Lab: Addressing Today’s Challenges with Data” and in keeping with this, the entire program is designed to offer data-driven strategies and tactics that grow enrollments. The selection of this theme is the direct result of reading the evaluations from last year’s conference in Denver, which made clear that colleges and universities across the nation can no longer afford to make decisions on any basis other than “hard data.” To show our appreciation for those that attend, we will be offering another very special benefit: You’ll be the first to receive a copy of our brand new Post-Traditional College Students: Attracting the New Majority report.

We can’t wait to see you in New Orleans next week!