In the eBook The Definitive Guide to Undergraduate Recruiting we found that students look for 3 main points when applying to schools: Career prospects, speed to completion, and financial aid. Download the full guide to apply these to your return on education props today!
We’re going to show you six clever, real life examples of colleges that are communicating these topics and the return on education with prospective students.
It’s no surprise that students go to college to launch their careers. Almost 90 percent of freshmen polled in a 2013 UCLA study* said they were attending school to get a job. But connecting the dots between course of study and a career can be a challenge. Bucknell University guides students to explore careers based on the college they’re interested in. Students then encounter an interactive graph that displays statistics based on actual Bucknell students who have enrolled in each major and the career path they took.
In this example, students can see how Chemical Engineering Majors land jobs in manufacturing and production and even unlikely careers like entertainment and law.
DePaul University draws in students with its career guide page that lists each major offered. They all have a link to a career guide that outlines career areas, potential employers, and necessary skills.
Time to Completion
Colleges that can address the four-year-graduation issue will do well with prospects. While a whopping 83.4 percent said they expected to graduate in four years, it turns out just slightly more than 40 percent actually manage to do so. Colleges should communicate the work students can expect to graduate in four years and offer resources to make that happen.
The University of Southern Maine makes an economic case for graduating in 4 years with its 15 to Finish Campaign. It references the 15 units per semester required to earn the 120 units for a bachelor of arts degree.
California Lutheran University goes a step further to guarantee students will graduate in four years of classes. It is a great offer with few caveats. The most intriguing part is their use of eye-catching layout and graphics. They use an infographic to make the return on education case that graduating in four years gives head start on students’ careers.
Students want to know your institution offers financial aid and how to apply for it. Make sure financial aid info is front and center and accessible from your homepage and recruiting materials.
Cornell University makes sure students know they can afford the tuition costs and value they will get by attending the school. With an estimated cost of attendance over $50,000 for 2018-19, this is very important.
The university’s website lets students explore costs, aid, and the educational Return on Investment. In Cornell’s case, they cite rankings, number of alumni, and the 300+ employers that conducted on-campus interviews through the career center or job fairs.
At Elizabethtown College, admissions professionals are demystifying the financial aid process with an engaging infographic that spells out the various kinds of financial aid (grants, loans, work-study, and scholarships). They include timelines for applying and the information students will need to submit to be eligible. Graphics like this attract prospective students and deliver complex information in digestible chunks.
Careers, time to completion, and financial aid are the basics when it comes to recruiting students. Make sure you’re getting these right, and you’re a long way to ensuring a healthy number of inquiries will be coming your way. If you want more detailed information on who your ideal students are and what they are looking for, you need customized research. That’s where EducationDynamics comes in. With a Regional or Online Market Analysis from Aslanian Market Research you can get the hard data you need to understand today’s students and start making smart decisions.
* HERI UCLA Survey: http://newsroom.ucla.edu/releases/heri-freshman-survey-242619