9 Content Delivery Tools to Boost Your Higher Education Marketing Initiatives


By: Christopher Tashjian Oct 03, 2018

9 Content Delivery Tools to Boost Your Higher Education Marketing Initiatives

Want to learn more about content marketing in higher education? Join us at CALEM next February 5th – 7th! Nancy Padberg, Director of Education for HEARST, will be discussing how their teams have been helping schools tell their story to their target audience.

Here’s 9 content delivery tools that could boost your higher education marketing efforts (and do so efficiently):
1) Hootsuite
Hootsuite allows users to schedule and monitor their social media posts. Hootsuite is a content delivery tool that is compatible with Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest. Not only can you schedule hundreds of social media messages in advance, you can also download analytic reports to see how your published posts performed. According research from the 2018 Online College Students report, atleast 25% of students recall seeing content for universities on the major social networks. Make sure your strategy and management of those networks is buttoned up.

2) HubSpot
HubSpot is a popular inbound marketing software that assists with many different marketing needs, including:

• Blogging• CMS
• Landing pages• Social media
• Email• SEO
• Marketing automation• CTAs
• Lead management• Ads
• Analytics• CRM/SIS integration

One huge benefit of using HubSpot is that everything is in one place. Users create their content strategy in the same place they’re executing it, so all of the tools work together efficiently. (Note: if you are subscribed to this EducationDynamics blog or resources section, 90% of the content being delivered is through HubSpot.)
3) Buffer
Buffer is a social media management tool that is compatible with Pinterest, Twitter, Facebook, Instagram, Google+, and LinkedIn. Buffer allows marketing teams from schools or agencies to put social media post drafts into the platform, and these posts are published on a schedule the user provides.
4) SimpleReach
SimpleReach is a content marketing tool with a goal to optimize ROI. Specifically, SimpleReach looks at how your content is performing, no matter where it’s published (online) in one place. This tool allows institutions to set the metrics they want to track and is useful for large teams.
5) Outbrain
Outbrain is a native advertising platform that:

  • Allows higher ed providers to connect to their target audience
  • Offers personalized recommendations for solutions
  • Optimizes the user experience

Outbrain specializes in presenting sponsored website links.
6) Edgar
Edgar is a social media scheduling tool that boasts self-management and offers users:

  • An unlimited content library
  • Color-coded categories within the content library
  • The ability to upload and edit posts in bulk
  • Native video support (within Facebook and Twitter)
  • A content composer that sorts automatically
  • The ability to shorten and track links
  • A browser extension for adding content
  • Auto-expiring content for seasonal posts

Edgar is compatible with Twitter, Facebook, LinkedIn, Instagram, and Pinterest allowing higher education content marketing pros to keep all of there assets in one place!
7) Help a Reporter Out
Help a Reporter Out (HARO) is an online service for journalists to obtain feedback from the public. Businesses, brands, and higher education institutions can serve as an expert source for major (or small) news sources to help spread their messages. Journalists and media outlets – including Fox News, Mashable, Time, and The New York Times, among others – utilize HARO to get assistance with their work.
8) Contently
Contently is a unified content marketing solution that looks to drive engagement and build trust with the users’ target audiences. Contently helps users from start to finish including strategy and planning, all the way to account management.
9) Skyword
Skyword offers an enterprise content marketing platform called Skyword360 and serves its clients by utilizing a community of professional content creators. Some of the services Skyword offers include:

  • Content strategy and development
  • Program management
  • Creative services
  • Paid amplification
  • Customer success and support

Whether you use one or several of these tools – or even additional available tools – to assist in successful content delivery, it’s important to find a solution that will be efficient and put your quality content in front of the right group of prospective students.
To learn more about content marketing and all of our higher education marketing services, please visit our website: https://www.dev.propaganda3.com/education-dynamics/enrollment-management-services