An innovative marketing executive with over 20 years of experience leading teams and growing revenue, Pamela Cohen has helped build multi-million dollar D2C businesses through digital and traditional advertising channels. As EducationDynamics’ President of Inquiry Generation, Pamela bears full P&L responsibility for Inquiry Generation, driving strategic school partnerships, maintaining all client relationships, and overseeing the internal sales and client relationship teams. Before moving into her role as President of Inquiry Generation, Pamela’s business acumen and leadership skills were instrumental in developing the company’s highly respected direct marketing division serving the higher education industry.
Before EducationDynamics, Pamela was Vice President, Marketing for Vertrue. She led a $150 million online marketing division and was responsible for SEM, affiliate, e-commerce upsells, DRTV, and the call center. As Senior Director of Marketing at BMG Columbia House, she engineered progressive levels of success in a wide range of strategic initiatives, including ROI management, new product development, niche marketing, creative execution, and media buying, planning, and analysis.