Conference on Adult Learners Enrollment Management (CALEM)

About Calem

College enrollment staff face two game changing facts: enrollment of both traditional age and 25+ years of age undergraduates is projected to basically be flat for the next several years, as is graduate enrollment. What is an enrollment leader to do when facing calls to grow enrollment? CALEM 2015 will help you shift gears to ensure that your operations are fine tuned to meet the new competitive landscape.

If enrollment projections are flat and you are facing calls to expand, you will have to “up your game” and more effectively confront your competition. It’s a numbers game, and you may have to “take” from another institution in order to make your goals. This calls for ensuring that your operations from the beginning to the end of the “funnel” are optimized to ensure that you retain every prospective student who approaches your institution.

What Is CALEM?

Now in its third year, and building upon the success to sold out conferences in Boston and Atlanta, the Conference on Adult Learner Enrollment Management (CALEM) is specifically designed to address the unique issues faced by higher education professionals responsible for recruiting, admitting, enrolling and retaining adult learners. From professional, graduate, and continuing education to distance, online and extended studies, CALEM provides research-based insight, proven methods, and demonstrated results to help leaders identify opportunities and take action for enrollment success.

Presented by Aslanian Market Research and EducationDynamics’ Student Acquisition Solutions division, the conference delivers thought provoking ideas, leading industry speakers, and powerful content.

Why Should I Attend?

Enrollment Management Matters: Institutions serious about approaching the adult/post-traditional market understand that a systematic approach to managing enrollments is mission critical. They understand that enrollment challenges are fundamentally structural and that to excel in this endeavor, they must build not only programmatic offerings that post-traditional students seek, but also craft organizations that demonstrate operational excellence daily. These institutions develop blueprints for the ideal student experience and then work tirelessly to deliver that product time and time again to each and every student.

The third annual Conference on Adult Learner Enrollment Management will explore what it takes to intentionally shift gears towards practices that will result in enrollment success – even in more competitive times. Industry thought leaders, campus administrators, and enrollment practitioners from across the nation will join us to share insight on laying the right enrollment management foundation.

Past Conferences

Now in its third year, and building upon the success to sold out conferences in Boston and Atlanta, CALEM is specifically designed to address the unique issues faced by higher education professionals responsible for recruiting, admitting, enrolling and retaining adult learners. From professional, graduate, and continuing education to distance, online and extended studies, CALEM provides research-based insight, proven methods, and demonstrated results to help leaders identify opportunities and take action for enrollment success.

Presented by Aslanian Market Research and EducationDynamics’ Student Acquisition Solutions division, the conference delivers thought provoking ideas, leading industry speakers, and powerful content.

Program

Industry experts and practitioners will unveil the principles and practices required for successful enrollment management and marketing to adult/post-traditional students. Attendees will leave this conference with new, practical frameworks and tools to immediately impact their enrollment bottom line.

  • Identify national market trends
  • Understand the power of market research
  • Discuss core enrollment management concepts for professional, graduate, and continuing education
  • Learn to assess current organizational enrollment marketing capabilities
  • Review case studies of institutions experiencing enrollment success
  • Assess the role of supporting technology
  • Understand the power of goals and targets to reverse engineer enrollment and retention success objectives
  • Discover marketing and retention strategies that work