CALEM 2016 - PowerPoints and Video


Content from CALEM 2016

(The content is organized in chronological order according to the Agenda)
 

Tuesday, July 19th, 2016

Coming Around Again presented by Scott Jeffe, Senior Director of Market Research at EducationDynamics
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The Environment of the Consumer presented by Steve Peterson, Vice President of Admissions at Liberty University
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Measuring Retention and Persistence of Adult Students at Small Colleges and Universities presented by Emily Richardson, Dean of the Hayworth School of Graduate & Continuing Studies at Queens University of Charlotte
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How to Hire and Train an Adult-centered Team presented by Lisa Gallina, Director of Admissions for Graduate Programs and Adult Degree Completion at Mt. Saint Mary College
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Post-Traditional Students - A Review of Market Data presented by Carol Aslanian, President of Market Research at EducationDynamics
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Inquiries are the Lifeline to Success presented by Chris Mahoney, Senior Director of Digital Marketing at EducationDynamics
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Lessons Learned: Supporting Adult and Veteran Students to Graduation presented by Laura Conley, Director of Adult Forces at The University of Akron
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Personalizing the Admissions Process presented by Nereida Quiles,  Director of Admission, Adult Education at Concordia College-NY
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Supporting Your Vision for Enrollment Growth presented by LaRita Jarvis, Senior Director at EducationDynamics
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Pre-enrollment Communication Strategies presented by John Copeland, Founder at DemandEngine
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Slouching (the nudging) Toward "Funneldom" presented by Annamarie Black, Research and Analysis Project Manager for the School of Continuing and Professional Studies (SCPS) at the University Virginia
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Retention Starts at the Beginning - Using Technology to Assess ROI presented by Ray Mandaro, Senior Director of Product Development at EducationDynamics
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Wednesday, July 20th, 2016

"Ask Us Anything" Discussion: The Changing Nature of Adult Students and Adult Serving Unit presented by Carol Aslanian, Emily Richardson, Saskia Knight, Shelly Neal and Karen Gray
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Creating a Culture of Innovation presented by Gary Brahm, President at Brandman University
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Online College Students 2016 presented by Scott Jeffe, Senior Director of Market Research at EducationDynamics
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Partnering with Community Colleges: A Natural Pipeline presented by Jeffrey Bowe, Director of the School of Evening and Graduate Studies at Catawba College
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Marketing 101 - Marketing and Media Planning presented by Bruce Douglas, Chief Executive Officer at EducationDynamics
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Your President Says Grow Online Enrolments. What Now? presented by Ken Brauchle, Dean of Extended Learning at Indiana State University
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How to Assess the Feasibility of Specific Programs presented by Jane Smalec and Scott Jeffe of EducationDynamics
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The Lifecycle Map - A Student's Journey presented by Kimbrea Browning, Vice President of Enrollment Management at Union Institute & University
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Impact Change Through Effective Communications presented by LaRita Jarvis, Director of Learning and Development at EducationDynamics
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6 Things to do Before You Spend Another Dollar on Inquiry Generation presented by Dr. Jodi Ashbrook, Chief Product Officer at Excelsior College
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Getting the Buy-in You Need for Change presented by Mickey Baines, Founder at Fourth Dimension Partners
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Thursday, July 21st, 2016

The Competitive Edge presented by John Ebersole, President at Excelsior College
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The Funnel and Beyond - Using the "Funnel" Concept to Help Retention presented by Veronica Schmitz, Online Project Manager at Wichita State
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Analytics, Accountability and Planning presented by Sandesh Sadalge, Vice President of Analytics at EducationDyamics
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Developing Student Personas for Planning and Success presented by Mickey Baines, Founder at Fourth Dimension Partner
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From Soup to Nuts: A collaborative Look at Program Development and Recruitment presented by Mary Lo Re of Wagner College and Patricia Burns of Marist College
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Building Bridges Through Cooperative Program Partnership presented by Joanna Senay and Claudia Cordon of Salve Regina University
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Higher Education Inbound Marketing Strategy - Survey Findings presented by Ann Oleson and John Irons of Converge Consulting
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Market Research Objectives and Methods presented by Carol Aslanian, President of Market Research at EducationDynamics
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