CALEM 2017 - PowerPoints and Presentations

 

Content from CALEM 2017

 

(The content is organized in chronological order according to the Program)
 

Wednesday, April 5th, 2017

Introduction and Welcome - Competing in a Data Driven World presented by Carol Aslanian, President & Founder, Aslanian Market Research; Paula Thornhill, Director of eULM, University of Louisiana; Victoria O’Malley, Director of Marketing & Communications, University of Denver; Shelly Burch, Senior Project/Budget Analyst, Tarrant Community College.
 

How Post-Traditional Students are Changing the Adult Student Market presented by Carol Aslanian, President & Founder, Aslanian Market Research
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The Future of University Credentials: New Developments at the Intersection of Higher Education and Higher presented by Sean Gallagher, Chief Strategy Officer, Northeastern University
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From Stealth Application to Proud Graduate: Data-Driven Solutions for Enhancing the Virtual Student Experience presented by Dr. Susan Aldridge, President, Drexel University Online
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The Best (and Worst) of Post-Traditional Recruitment Experiences presented by John Copeland, Principle, Demand Engine
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Challenge the Status Quo: Strategic Marketing and Recruitment Efforts for Graduate Students presented by Marcus Hanscom, Director of Graduate Admissions, Roger Williams University
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Predictive Analytics: It's Over My Head presented by Mickey Baines, Principle, Kennedy and Company
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Cultivating Kaizen: Using Continuous Improvement Strategies in Admissions Processes presented by Cate Clark, Director of Admissions, Regis University
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Lessons from an Advertising Launch presented by Victoria O'Malley, Director of Marketing & Communications, University of Denver
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A Unique Strategy for Expeditiously Enrolling Military and Transfer Students presented by Sherri Orwick Ogden, eCampus Associate Director, Bowling Green State University
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Can You Get More from Your Team? Insights into Coaching and Leading Successful Teams presented by Mickey Baines, Principle, Kennedy and Company
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Let the Data do the Talking: Successfully Enter and Scale the Vast Global Market of Online Learners presented by Kerry Davis Jacob, Senior Vice President, StudyPortals; Ekaterina Kim, Assistant Vice President, StudyPortals
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Corporate Training: Working with Employers Today presented by Bob Tran, Marketing Manager, Brandman University; Scott Jeffe, Senior Director, Aslanian Market Research
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Thursday, April 6th, 2017

"Ask Us Anything" Discussion: What We Know, Don't Know, and Need to Know About Recruiting Adult, Part-Time, Non-Traditional, and Graduate Students presented by Paul Marthers, Associate Vice Chancellor of Enrollment Management, SUNY; Ray Lutzky, Senior Director of Graduate Enrollment, New York University; Christina Murray, Assistant Vice President of Graduate Recruitment, College of Saint Rose
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Win Hearts, Minds and Enrollments with Digital presented by Shannon Show, Head of Education, Google
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Enrollment is Just the Beginning: Effective Onboarding and Service presented by Deborah Barnett, Assistant Dean of Students, Southern Illinois University, Carbondale
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Building a Digital Marketing Strategy to Attract Post-Traditional Students presented by Bruce Douglas, Chief Executive Officer, EducationDynamics
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Strategies and Tactics for Growing Online Enrollments presented by Veronica Schmitz, Project Manager, Wichita State University; Jacqueline Hammond, Senior Director of Marketing & Enrollment, Blackboard
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Customer Service: A Concept You Must Embrace presented by Dr. Donald Martin, (formerly) Columbia University Teachers' College
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Pre-Enrollment Communication through Marketing Automation presented by John Copeland, Principle, Demand Engine
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Assessing Feasibility of New Program Concepts presented by Jane Smalec, Senior Director, Aslanian Market Research
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Tracking Your Marketing ROI presented by Greg Clayton, President, Student Acquisition Solutions
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Friday, April 7th, 2017

Online College Students Today: New and Expanding Opportunities presented by Carol Aslanian, President & Founder, Aslanian Market Research
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Improving Conversion Performance by Optimizing Contact Strategy and Call Quality presented by Albert Salsa, Associate Vice President of Enrollment, Brandman University
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A Strategic Guide to Predictive Analytics: Five Questions Every Enrollment Professional Should Ask presented by Andy Hannah, Chief Executive Officer, Othot
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Maximizing the Effectiveness of Marketing Automation presented by Isaac Moche, Education Partner, HubSpot
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Marketing: Content, Creative, Channel and Challenges presented by Patti Georgevich, President & Founder, Mercury
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Best Practices in Serving Veterans presented by Harry Anderson, Dean of Students, Monte Stewart, Veteran & Non-Traditional, University of Wisconsin-Superior
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Making the Case:  How to Make the Case for More Marketing Dollars presented by Scott Jeffe, Senior Director, Aslanian Market Research
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