CALEM 2018 - PowerPoints and Presentations

 

Content from CALEM 2018

 

(The content is organized in chronological order according to the Program)
 

Tuesday, March 27, 2018

Opening Keynote: Best Practices in Digital Marketing – How Usage Data Can Inform Strategy presented by Ines Rueda, Google
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Reimagining Marketing for Success: Building Successful Online Programs Isn’t Rocket Science, and This Guy Will Prove It!  presented by John Veilleux, Texas Wesleyan University
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Online College Students 2017 presented by Scott Jeffe, Aslanian Market Research
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Post-traditional Learners Today presented by Carol Aslanian, Aslanian Market Research
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Building Enrollment Through Corporate Partnerships presented by Karina Kogan, EducationDynamics
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Using Data to Assess, Measure, and Increase Recruitment Productivity  presented by Christy Robison, Mount Vernon Nazarene University
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Assessing Tuition Pricing Strategies with Market Data presented by Todd Eckel, University of La Verne
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Building and Growing Your New Graduate Programs: From Infancy to Year 3 presented by Adam Connolly, Coker College
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Calculating the ROI of your Marketing Dollars presented by Greg Clayton EducationDynamics
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Wednesday, March 28, 2018

Keynote Session: Understanding the Demands and Preferences of Graduate Students Today - A New Report presented by Carol Aslanian, Aslanian Market Research
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Building a Digital Marketing Strategy presented by Bruce Douglas, EducationDynamics
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Data Driven Enrollment Projections: Putting Away Your Darts and Blindfold presented by Kimbrea Browning, Union Institute and University
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How do you Rate our Service? Leveraging a Survey Tool as an Application to Improve User Satisfaction presented by Mitchell Farmer, Kayla Miller, Indiana University
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#RecruitmentFail – Missteps in Recruitment Communications (and how to preventthem) presented by John Copeland, Demand Engine
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Enrollment Funnel Management Best Practices presented by Jodi Ashbrook, Ed.D, EducationDynamics
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What’s in the Secret Sauce: A Case Study in Finding the Secret Ingredient to Good Teams presented by Micky Baines, Kennedy and Company
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Thursday, March 29, 2018

Know Your Audience: Applying “Demand Theory” to Program Development, Marketing Methods, Outreach Tactics and Much More.  presented by Carol Aslanian, Scott Jeffe, Aslanian Market Research
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Applying Digital Marketing Strategies and Performance Metrics to Your Operations presented by Mickey Baines, Kennedy and Company
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Developing the Enrollment Professional: What Are the Key Components of an Enrollment Director's Job Today?  presented by Bruce Douglas, Greg Clayton, EducationDynamics
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