Orchestrating digital media to deliver the highest-quality student prospects
Prospective students are immersed in digital media. A successful digital marketing strategy needs a shared narrative everywhere students might find you. Paid, earned, and owned sources of inquiries must work together to effectively enroll students. To help you reach the right people, with the right message, in the right place, we apply industry insights with advanced audience targeting.
Reach the right prospective students, in the right places, at the right times
Measuring and Maximizing Results
We look at all marketing channels to understand their impact on your results. Our sophisticated measurement and reporting approach doesn’t just show what’s working, it shows how it can work better. We successfully execute and optimize multi-channel online campaigns for:
- Graduate, undergraduate, and professional development certificates
- Not-for-profit, for-profit, and career colleges
- Regional, national, and international institutions
A Right Place, Right Time Approach
Hitting enrollment targets is all about being there when a prospective student needs you. Whether they’re looking for a specific institution or a category, it pays to reach them first. But the way to reach prospective students has changed. Display channels and SEO still matter but mobile and social media have become indispensable elements of the marketing mix. EducationDynamics knows how to put these elements to work. Our cross-channel expertise, advanced analytics and unique technologies help you meet your enrollment goals.
Integrated Strategy for Digital Media Channels, including:
To reach the best prospects, your institution needs to rank on Google, not to mention numerous second-tier search engines. Our team of certified professionals will create, manage, and optimize each account for the best ROI. Based on your geographical and program-specific needs, we will create campaigns and landing pages to target the right student prospects. Our dedicated analytics team, will put big data to work and uncover new opportunities for you.
Social Media Marketing
Social media marketing offers your institution an invaluable opportunity to show its human side, build trust, and cultivate an audience of prospective students. But each platform requires a slightly different approach. Our team of experts will help you create highly targeted advertising on Facebook, Instagram, LinkedIn and Twitter based on interests, academic background, geography and anything else that defines your ideal student.
If your paid and organic search aren’t working together, you’re missing valuable leads. With cross-channel reporting and integrated advertising, we place targeted ads in front of prospective students who have already visited your website. This strategic approach keeps your institution top of mind.
Grab the attention of prospective students with conversion-oriented display marketing. First, in-house designers create marketing that matches your brand and narrative. Then certified display marketing professionals choose the most effective display opportunities.
Partner Marketing and Vendor Management
Quickly scale your marketing efforts with our education affiliate management services. They deliver qualified student prospects for a fixed cost per lead. With transparent reporting, you’ll know which sources convert best so we can scale top performers.