Awareness Media Strategist

Summary

Title: Awareness Media Strategist
Department: EMS Marketing
Location: Lenexa, KS / Remote
Brief Description: As the Awareness Media Strategist, you will be responsible for traditional media, display, over the top (OTT), streaming video and audio campaigns.
Description

As an Awareness Media Strategist, you will be responsible for the performance and growth of traditional media, display, over the top (OTT), and streaming video and audio campaigns for our partner schools. Candidates must show a well-rounded digital marketing background. Emphasis for this role will be on awareness media strategy to drive brand awareness.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Job Responsibilities and Duties

  • Execute online and offline awareness marketing strategies to drive traffic and conversions on client web properties
  • Optimize performance through a media mix comprised of the following:
    • Traditional Media: TV, Radio, and Out-of-Home
    • Digital Media: Streaming Video (OTT) /Audio (Spotify/Pandora/IHeart); Digital Display, and Paid Social
  • Work closely with Account Management and media team leadership to execute campaign strategy
  • Strong experience with traditional media buying models and terminology including CPP, CPM, TRP’s/GRP’s, etc.
  • Manage relationships with multiple vendors, working closely to optimize pricing, budget and performance. Strong negotiation skills are a must.
  • Participate in client calls to discuss account performance
EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.