Marketing Coordinator

Summary

Title: Marketing Coordinator
Department: Corporate B2B Marketing & Communications
Location: Boca Raton, FL
Brief Description: The Content Marketing Coordinator will execute marketing and business development-related content with a focus on growing awareness, generating interest, and improving engagement with current and prospective clients.
Description

The Marketing Coordinator works directly with the Director of Marketing and Corporate Communications to execute marketing and business development-related content with a focus on growing awareness, generating interest, and improving engagement with current and prospective clients. You will be responsible for the successful execution of digital marketing and content marketing efforts, and supporting other marketing and corporate communication activities as needed. Strong written communication skills are essential for the development of exceptional original content for the website, corporate blog, social media, newsletters and email marketing efforts.

This team-focused individual works closely with others, both inside and outside the company, to deliver content and marketing that positions the company as a higher education and marketing thought leader. Strong organization and project management skills are essential for the management of multiple projects and programs, which are ongoing at any given time.

Job Responsibilities and Duties
  • Assist with the development of marketing campaigns and marketing content that contributes to the B2B lead generation and nurturing. You will be given the opportunity to leverage the latest best-in-class marketing tools including marketing automation platforms, website CMS, social and digital media platforms to help grow the company brand and positioning in the higher education market.
  • Assist with the development and maintenance of a content publishing calendar, including planning and execution of corporate blog posts, social media campaigns, webinars, newsletter, ebooks, and other marketing collateral. Ensure the timely delivery of content from internal experts, external resources and industry thought leaders.
  • Coordinate with the Creative team on the development of visual marketing elements, including landing pages, infographics, ads and downloadable marketing assets.
  • Manage a monthly internal newsletter focused on building and sustaining a positive and collaborative culture across the company while sharing the latest news, events and updates.
  • Support the production of reports that effectively communicate the team’s marketing efforts to internal stakeholders, including the business development team, the leadership team and the CEO.
EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.