Content Marketing Strategist

Summary

Title: Content Marketing Strategist
Department: EMS Marketing
Location: Lenexa, KS / Hoboken, NJ / Boca Raton, FL / Remote
Brief Description: The Content Marketing Strategist will be responsible for analyzing and interpreting keyword research to develop content that supports our clients’ organic search/SEO growth strategies. The position will be responsible for developing and leading successful content strategies that drive traffic, engagement, and conversions.
Description

As a Content Marketing Strategist, you will be responsible for analyzing and interpreting keyword research to develop content that supports our clients’ organic search/SEO growth strategies. You will be responsible for developing and leading successful content strategies that drive traffic, engagement, and conversions. This position will work closely with individual clients as well as the larger Marketing team to guide content strategy for our partner engagements.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and our clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Essential Job Responsibilities:
  • Develop, execute, and manage content marketing strategies to grow organic traffic, gain featured snippets, and increase conversions on client websites
  • Create a variety of digital content types that a prospective student may interact with, including blog posts, landing page content, emails, etc.
  • Conduct interviews, research, or other information-gathering to understand target audiences and user journeys, develop personas, and create engaging and persuasive content
  • Analyze performance of content across mediums to identify gaps and/or opportunities
  • Work closely with Account Management and Organic Search leadership to conceptualize, execute, and report on content strategy and effectiveness
  • Test the performance of website conversion elements to improve results
  • Collaborate cross-channel with other teams to provide clients with a holistic view of their digital footprint and better understanding of how each channel interacts with each other
Company Values & Core Competencies
  • Self-Motivated: You are constantly digging into the data and pushing yourself to be the best. While you take direction well, you can work independently to achieve both your personal goals as well as your client’s performance goals
  • Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
  • Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect, and perfecting your strategy
  • Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges

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EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.