Digital Marketing Analyst

Summary

Title: Digital Marketing Analyst
Department: EMS Marketing
Location: Remote / Boca Raton, FL / Hoboken, NJ / Lenexa, KS
Brief Description: The Digital Marketing Analyst will provide analysis and insights to support marketing performance for our higher education partners.
Description

EducationDynamics is a marketing and enrollment management services and technology company dedicated to connecting students with the right school for them. We are higher education experts and full-funnel marketers who live and breathe data, optimization, and results.

As a Digital Marketing Analyst, you will provide analysis and insights to support marketing performance for our higher education partners. The ideal candidate will work closely with Digital Media and Account Management teams to proactively identify the driving forces behind performance changes and make recommendations to maximize marketing results.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Essential Job Responsibilities:
  • Provide reporting of marketing results and proactive analysis of performance trends
  • Research the drivers behind performance changes across search demand, cost per inquiry (CPI), cost per application (CPA), and other data points
  • Determine projected impact and forecast results of strategy and/or budget shifts
  • Create accurate and highly complex reports for consumption by internal and external contacts
  • Analyze both client and third-party data to paint a picture of client performance and industry changes and develop solutions to challenges
  • Work with Digital Media and account teams to present trends and forecasts in an effective and visually compelling way
  • Participate in client calls to discuss campaign performance, interpretation of data, and actionable plans based on findings
  • Collaborate cross-channel with other teams to provide client with a holistic view of digital marketing performance and a better understanding of how channels impact each other
Core Competencies
  • Self-Motivated: You are constantly digging into the data and pushing your account to be the best. While you take direction well, you can work independently to achieve both your personal goals as well as your client’s performance goals
  • Accountable: You take responsibility for your actions and your client’s performance
  • Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
  • Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect, and perfecting your strategy
  • Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges
Preferred Skills:
  • Google Analytics and Google Ads certifications
  • Experience executing paid search and paid social campaigns
  • An understanding of the Higher Education and Post-Secondary Education sector

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EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.