Digital Marketing Manager – IG

Summary

Title: Digital Marketing Manager – IG
Department: IG Marketing
Location: Hoboken, NJ
Brief Description: The Digital Marketing Manager will support the paid search and display efforts of our prospect delivery business unit.
Description

We are looking for a highly skilled and passionate Marketing Manager. This role will report to the Director of Marketing and be responsible for the creation, implementation and management of innovative customer-focused campaigns designed to deepen relevancy to potential students and enhance acquisition efforts for institutions. This role interacts directly with internal Account, Business Intelligence and Product teams, as well as other marketers, on a daily basis. Primary functions include building and managing campaign segments for marketing initiatives & delivering client facing reporting to our advertisers. The Digital Marketing Team is critical to the evolving success of channels such as Email, Display, and Search.

CORE CRITICAL COMPETENCIES

  • Nimble, creative, analytical thinker, with a strong desire to learn
  • “Need for speed” sense of urgency
  • Strong desire to be part of a start-up culture within a well-established company
  • Excellent communicator with superior verbal, written and interpersonal skills

CORE RESPONSIBILITIES

  • Creation, implementation, and optimization of multi-channel marketing campaigns within demand-side platforms designed to meet and/or exceed clients’ business goals
  • Continue to grow, manage and support internal client relationships
  • Adoption and testing of new marketing technologies and processes
  • Reporting and presentation of client data from both proprietary internal and external platforms
  • Construction of creative asset briefs for internal content and design team
  • Internally facing analysis of performance across multiple revenue sources
  • Help clients gain a better understanding of digital marketing and EDDY’s place in the higher education marketing vertical
EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.