Digital Media Strategist

Summary

Title: Digital Media Strategist
Department: Marketing
Location: Atlanta, GA / Boca Raton, FL / Hoboken, NJ / Lenexa, KS
Brief Description: The Digital Media Strategist is well versed in Paid Social and Paid Search. They also design and implement cost per click (CPC) and cost per thousand (CPM) marketing strategies that are aimed at generating prospective student leads.
Description

EducationDynamics (“EDDY”) is a marketing services and technology company dedicated to getting students to the right program at the right school at the right time. As the premier provider of qualified prospective students for colleges and universities, we identify individuals who are the best fit for a school’s programs and who are most likely to complete them. Our services also cover the key stages of the student lifecycle, from initial inquiry through program enrollment.

POSITION OVERVIEW
The Digital Media Strategist is well versed in Paid Social and Paid Search. They also design and implement cost per click (CPC) and cost per thousand (CPM) marketing strategies that are aimed at generating prospective student leads to achieve the clients’ return on investment. The Digital Media Strategist also creates and communicates client-facing reports that analyze the development, placement, and overall effectiveness of the search engine marketing campaigns.

JOB RESPONSIBILITES

  • Develop, execute and manage digital marketing strategies to drive traffic and conversions on client web properties
  • Optimize performance to client goals through a digital media mix comprised of PPC/Paid Search, Paid Social, retargeting, and display media campaigns
  • Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness.
  • Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
  • Test the performance of ad creative, landing page design, beta opportunities, new vendors and other campaign elements to improve results
  • Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI
  • Manage relationships with multiple vendors, working closely to optimize budget and performance
  • Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
  • Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other