Marketing Analyst

Summary

Title: Marketing Analyst
Department: Marketing
Location: Hoboken, NJ / Lenexa, KS
Brief Description: The Marketing Analyst role requires a passion to meet the needs, wants, and preferences of our customers, giving them the best possible experience while driving revenue for the company. The ideal candidate must be creative, possess strong leadership skills and be familiar with advanced customer segmentation techniques.
Description

EducationDynamics is a marketing services and technology company dedicated to getting students to the right program at the right school at the right time. As the premier provider of qualified prospective students for colleges and universities, we identify individuals who are the best fit for a school’s programs and who are most likely to complete them. Our services also cover the key stages of the student lifecycle, from initial inquiry through program enrollment.

The Marketing Analyst role requires a passion to meet the needs, wants, and preferences of our customers, giving them the best possible experience while driving revenue for the company. The ideal candidate must be creative, possess strong leadership skills and be familiar with advanced customer segmentation techniques.

THIS JOB IS PERFECT FOR YOU IF:

• You are extremely detail oriented and believe in creating timelines and sticking to deadlines.
• You excel at multi-tasking.
• You are a highly motivated, organized, self-starter with a take charge, proactive attitude.
• You thrive on tracking your progress and understand the fundamentals of analysis.

ESSENTIAL JOB RESPONSIBILITIES, DUTIES, TASKS:

• Keep our database of scholarship deadline dates and other scholarship details up to date.
• Continually add new scholarships to our database with a focus on selecting high volume scholarships that will drive traffic
• Work with email marketing manager to select featured scholarships for monthly emails
• Ensure our paid scholarships are updated regularly according to campaign needs
• Manage deadline dates, the winner selection process and disbursement of funds for Education Dynamics’ hosted scholarships as well as partner hosted scholarships
• Outreach to other scholarship aggregators to request posting of Unigo and Unigo Hosted scholarships to their websites
• Report on hosted scholarship promotion and progress

SKILLS / EXPERIENCE / EDUCATION

• 0-3 years experience
• Extreme attention to detail
• Strong time management and prioritization skills
• Strong communication skills – both written & verbal
• Basic analytical skills with desire to broaden skills.
• Basic excel skills