Marketing Automation Specialist

Summary

Title: Marketing Automation Specialist
Department: EMS Marketing
Location: Remote
Brief Description: The Marketing Automation Specialist will execute automated marketing campaigns for higher education agency clients. The person who will succeed in this role will be highly collaborative, have a strong grasp on Marketo, and be able to build sound logic into complex smart list triggers and workflows.
Description

EducationDynamics is a marketing and enrollment management services and technology company dedicated to connecting students with the right educational opportunities at the right time. We are higher education experts and full-funnel marketers who live and breathe data, optimization, and results.

We are looking for a Marketing Automation Specialist to design and execute automated marketing campaigns for higher education partners. This person will be joining a small, but high-performing team focused on supporting our partners’ academic programs – from inquiry generation to graduation. The person who will succeed in this role will enjoy bringing new ideas, collaborating with cross-functional colleagues, and executing high quality, scalable campaigns in a dynamic environment.  A strong grasp on Marketo or another enterprise-level marketing automation system is a must, as well as a demonstrated ability to build sound logic into complex triggers and workflows.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a supportive, flexible and collaborative team environment designed to be both challenging and rewarding. This position is fully remote but highly connected to the team.

Job Responsibilities and Duties

  • Work with cross-functional teams in the planning, development, and execution of sophisticated Marketo programs
  • Write and build email marketing campaigns, including individual sends, drip campaigns, and triggered emails to support recruitment and retention efforts
  • Audit and update token values and structured snippets
  • Measure and optimize customer journeys to create a positive student experience and drive engagement, efficiency, and scalability
  • Build automated campaigns to support virtual events and digital lead gen efforts, with automated workflow steps including lead record updates, emails, and advisor tasks
  • Complete quality control reviews of all automated campaigns and assets to ensure accuracy and error-free copy.
  • Design and implement test plans (A/B and multivariate)
  • Report to internal stakeholders on the impact of marketing automation efforts
  • Recommend initiatives for improving results and mitigating melt through the enrollment funnel
  • Implement and maintain lead scoring criteria to prioritize lead follow-up
  • Identify and create new segments and deploy dynamic content to enhance customization and scale of content distribution
  • Set up and manage launchpoint integrations, including SFDC integration
  • Tasks may include data audits, data cleansing, list management, landing page creation.

Professional Qualities

  • Detail-oriented
  • Self-directed
  • Collaborative
  • Responsive
  • Open to feedback
  • Critical thinker
  • Problem-solver
  • Comfortable with ambiguity
  • Results-oriented with a focus on reporting and data

Physical Factors:

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.