Position Title: Organic Search Strategist

Department: EMS Marketing

Location: Remote | Lenexa, KS

Reports To: Senior Director, Organic Search

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Who You Are:

We are currently seeking an Organic Search Strategist with a strong background in SEO strategy and a proven track record in client-facing roles. This role demands a balance between technical acumen and interpersonal skills, as you will be responsible for formulating, implementing, and optimizing SEO strategies while communicating effectively with our partners. As an Organic Search Strategist, your focus will be on improving website performance through search engine optimization, content marketing, and conversion rate optimization.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Here are the abilities that we seek out:

  • Develop, execute, and manage comprehensive search engine optimization and website marketing strategies to increase traffic and improve conversion rates on client websites.
  • Ensure client goals are met through organic growth strategies, encompassing technical SEO, content marketing, and conversion rate optimization.
  • Forge strong relationships with Account Management and Marketing leadership to devise, implement, and evaluate campaign strategy and effectiveness.
  • Perform in-depth data analysis to identify trends, shifts, and opportunities to enhance performance and ROI.
  • Test and optimize website conversion elements for improved results.
  • Present new opportunities and growth areas to clients, aimed at enhancing their digital marketing ROI.
  • Regularly participate in client calls, discussing campaign performance, data interpretation, and devising action plans based on your findings. Excellent communication and presentation skills are crucial in this role.

Who We Are:

EducationDynamics is a marketing and enrollment management services and technology company dedicated to connecting students with the right school for them. We are higher education experts and full-funnel marketers who live and breathe data, optimization, and results.
EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 425 members across the country.

What You Offer:

Education

Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience

Experience

  • 2+ years of experience with managing organic search campaigns and website performance
  • Client-facing experience with search engine optimization, content marketing, UX/CRO, and other organic growth tactics
  • Proficiency using Google Analytics, Google Search Console, and other tools to identify and report on performance trends

Preferred Skills:

  • Google Analytics 4 certification
  • Experience with 3rd party management tools, such as SEMrush, Moz, etc.
  • Familiarity with HTML and JavaScript
  • An understanding of the Higher Education and Post-Secondary Education sector

What We Offer:

Our Core Values: 

Working Together
We value the people we work with and genuinely enjoy the work we do together.

Working with Standards
We hold ourselves to high standards.

Driving Great Outcomes
We focus on achieving results and making a real impact.

Our Contributions to Advancement 

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

Other advantages to working at EDDY include:

  • Medical, dental and vision coverage
  • 401K Plan
  • Remote work or flexible schedules
  • Unlimited Paid Time Off (PTO)
  • Training and growth opportunities

Physical Factors 

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

  • Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 
  • Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually minimal. 

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.