Organic Search Strategist

Since our founding in 2005, EducationDynamics has focused on combining innovative marketing solutions and powerful data analytics to help colleges and universities find and attract career-focused adult students. Over the years, we’ve both grown organically and executed strategic acquisitions to improve our services and solutions. Our driving motivation has always been improving our service to the schools that trust us with their brands and help them better serve their students. Today, we are a highly respected and award-winning partner to over 900 colleges and universities.

Job Summary

As an Organic Search Strategist, you will be responsible for updating, testing, and optimizing partner websites and social media profiles to achieve desired performance outcomes. The Organic Search Strategist creates and executes strategies through search engine optimization, content marketing, UX and conversion rate optimization, and social media management to increase traffic and inquiry volume for client partners.

At EDDY, we are looking for passionate employees and savvy marketers with high expectations for themselves and their clients. We offer a flexible and collaborative team environment designed to be both challenging and rewarding.

Job Responsibilities and Duties

• Develop, execute, and manage digital marketing strategies to drive traffic and conversions on client web properties
• Optimize performance to client goals through organic growth strategies comprised of technical SEO, content marketing, conversion rate optimization, and social media campaigns
• Work closely with Account Management and Inbound Marketing leadership to conceptualize, execute, and report on campaign strategy and effectiveness
• Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
• Test the performance of website conversion elements to improve results
• Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
• Participate in client calls to discuss campaign performance, interpretation of data, and actionable plans based on findings
• Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other

Physical Factors

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.