Who You Are:
As a Senior UX & CRO Strategist, you will be responsible for testing and optimizing partner websites to create experiences that are so user-friendly and inviting, that prospective students will never want to leave. You will work with a team of designers, developers, and marketers to identify and implement changes that will improve the performance of higher education websites.
In this role, you will be responsible for managing conversion rate optimization strategies to improve performance outcomes. You will create and execute competitive research, create site wireframes and mockups, and build testing/implementation plans to improve the overall experience, conversion rate, and accessibility of client sites
Here are the abilities that we seek out:
- Brainstorm and present A/B tests to improve website conversion rate.
- Frequently research and analyze analytics, heatmapping, and market/competitor research to understand user behavior and inform website decisions.
- Create digital wireframes and mockups for proposed website updates, redesigns, or tests that keep usability and accessibility top of mind.
- Participate in client calls to discuss website performance, interpretation of data, and actionable plans based on findings.
- Work closely with Account Management and Marketing leadership to conceptualize, execute, and report on testing strategy and effectiveness.
- Collaborate cross-channel with other teams such as developers, designers, content strategists, and digital marketers to better understand website strategy and efforts.
- Research new best practices, services, and tools in the industry to continually evolve our UX process and produce efficiencies.
Who We Are:
EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.
EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2023 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 425 members across the country.
What You Offer:
Educational Requirements and Background
Bachelor’s degree in Graphic Design, Marketing, or related field OR relevant work experience.
Required Skills:
- 3-5 years of experience in conversion rate optimization, user experience, or web design
- Experience with 3rd party A/B testing tools, such as Optimizely, VWO, Sitespect, etc.
- Client-facing experiences with website testing, implementation, and optimization
- Proficiency in building wireframes and mockups through Google’s Inspect Tool, Adobe XD, Figma, etc.
- Experience with heatmapping and user behavior insight tools such as CrazyEgg, HotJar, etc.
- Ability to understand and manipulate website code using HTML, CSS, & JavaScript
- Proficiency using Google Analytics to identify & report on performance trends
- Familiarity with the Web Content Accessibility Guidelines (WCAG) and why they are critical to follow
- An understanding of the Higher Education and Post-Secondary sector
What We Offer:
Our Core Values:
Working Together
We value the people we work with and genuinely enjoy the work we do together.
Working with Standards
We hold ourselves to high standards.
Driving Great Outcomes
We focus on achieving results and making a real impact.
Our Commitment to Advancement
At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.
Other advantages to working at EDDY include:
- Medical, dental and vision coverage
- 401K Plan
- Pet insurance
- Remote work or flexible schedules
- Unlimited Paid Time Off (PTO)
- Training and growth opportunities
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EQUAL EMPLOYMENT OPPORTUNITY
EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression. EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.