Marketing Services for the Modern Learner
Full Funnel Marketing that Support the Entire Student Lifecycle
Your success is our everything: We find prospective students who enroll and persist. Our full-service agency develops a customized mix of platforms and strategies, including paid digital media, inbound marketing, organic search and social, awareness media, in-house creative and strategic consulting to help you succeed. We collaborate and focus on the details in a way that you simply won’t find elsewhere. Our marketing experts obsess about delivering results for our partner schools, from first contact through enrollment and beyond.
- Enroll More Students with Full Service Marketing Support
- Achieve Measurable Results with Full-Funnel Marketing Strategy
- Partner with Data-Obsessed Thought Leaders who Understand the Modern Learner
Marketing Solutions for Higher Education
Blow past your enrollment goals. Find and engage prospective students that enroll in your online and non-traditional programs with the help of our dedicated higher education marketing experts.
We’ll work with you to customize a marketing mix that builds awareness, generates interest and communicates the value of your programs. From consideration to graduation–we’re full-funnel marketers focused on today’s ever-evolving higher ed landscape.
Digital Marketing
Our digital marketing strategies combine the latest cutting-edge technologies and industry best-practices to connect with your ideal students online while guiding them into the next stages of their decision-making journey. We leverage a multi-channel approach to reach the right students, right where they are throughout the student journey.
Organic Search
Establish your institution as a thought leader and attract qualified organic traffic. We optimize your university website and content to rank higher in search results by developing engaging, informative content that offers deeper insights into your institution’s offerings so prospective students feel confident about their future at your institution. While also ensure your website is easily crawlable and indexed by search engines for maximum visibility.
Organic Social
Build a community and nurture relationships with prospective students through our organic social services. We develop compelling content and implement strategies that work in tandem with search engine optimization (SEO) strategies to showcase your institution’s unique personality and values, fostering a sense of community and deepening engagement with current and prospective students.
UX and Conversion Rate Optimization
Simplify the student journey and make it easier for prospective students to find information and navigate key actions like requesting information or starting an application. Optimizing the user experience can ensure a seamless transition from interest to action which in turn maximizes the likelihood of conversion.
Awareness Marketing
Reach prospective students on websites and platforms relevant to their interests and demographics. By leveraging strategic media placements, we seamlessly integrate your message into relevant online content to reach a wider audience in a non-intrusive way that effectively raises awareness and builds brand recognition. These strategies keep your institution top of mind throughout the student journey, extending your reach and reinforcing messaging that encourages them to take the next step.
Creative
Go beyond pretty pictures. Our in-house team of expert copywriters, designers, and audio/visual specialists craft compelling, data-driven narratives that elevate your brand and engage prospective students. From websites to video, we bring your institution’s story to life.
Trusted Industry Experts
EDDY’s agency experts are recognized across the industry. We’re driven to continuous learning and improvement, and it shows in our marketing platform partnerships and certifications. We stay on top of the latest technology, trends and best practices to ensure you see the best possible performance in your marketing and enrollment growth initiatives.
Thought Leadership in Marketing for Higher Education
We don’t just follow trends – we define them. Our team of experts are constantly researching, analyzing and innovating to develop best-in-class marketing strategies for higher education. We share our insights and expertise through a variety of channels, ensuring our partners and the industry at large stay ahead of the curve. Explore our latest articles and features to discover how we’re shaping the future of higher education marketing.
- Higher Education Conferences in 2025 to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2025. Check out our top picks! - Defining the Modern Learner: A New Era in Higher Education
Discover how the Modern Learner is transforming higher education by moving beyond traditional student categories to a more adaptable, career-focused approach. Learn key strategies for navigating these changes. - Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans
Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience.