Which Factors are College Students Considering When Searching Online Programs? – Part 1

BY: Christopher Tashjian May 17, 2018

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

Three Reasons Students Apply But Don’t Enroll (and how to fix them)

BY: Christopher Tashjian May 7, 2018

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

Don’t Let the Masters Tournament Take Over Your PPC Campaigns this Weekend!

BY: Christopher Tashjian April 4, 2018

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

What Makes for a Killer Enrollment Contact Strategy?

BY: Chris Gilmore April 2, 2018

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

Five Steps to Finding Your Key Marketing Metrics

BY: Jill Kapinus January 12, 2018

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Four: Leverage Rising CPCs

BY: Michael Flores August 3, 2017

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Three: Own Your Brand

BY: Michael Flores July 26, 2017

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

The Secret to Getting More Marketing Dollars in Higher Education

BY: Christopher Tashjian January 11, 2017

Online programs are quickly becoming a preferred format of delivery for prospective higher education students across the country. In 2014, nearly a quarter of undergraduate students (4.8 million) and one third of graduate students (953,000) ... Read More

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