Position Title: Social Media Strategist

Who You Are

Do you live and breathe social media? Are you a content creation machine with a knack for data analysis? If you dream of using your expertise to transform the way students connect with their perfect schools, then EDDY wants you.

As our Social Media Strategist, you’ll be the mastermind behind crafting killer content and executing winning social media strategies for our partner schools. You will collaborate seamlessly with our Marketing team to increase traffic, engagement and brand awareness for client partners. Candidates must show a detail-driven digital marketing background.

Here are the abilities we seek out:

• Self-Motivated: You are constantly digging into the data and pushing your account(s) to be the best. While you take direction well, you can work independently to achieve both your personal goals as well as your client’s performance goals
• Accountable: You take responsibility for your actions and your client’s performance
• Lifelong Learner: You stay on top of new trends, learn quickly, always look for ways to improve and are adaptable
• Detail Oriented: You revel in the details, digging into the data, looking for the cause and effect and perfecting your strategy
• Solution-Focused: You are creative and innovative, always looking for different ways to solve client and/or company challenges
• Creativity: successful people in this role have a passion and eye for creative and the creative process

Who We Are

EducationDynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. Join our big-hearted team of higher education experts—we specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a focus on adult online education.

EDDY is always looking for exceptionally savvy, driven individuals who are passionate about helping our partner institutions understand, engage, enroll, and retain students. Our collective passion and shared mission led to EDDY being recognized as a 2024 Great Place to Work®. Our headquarters are based in Lenexa, Kansas, but our team is expanding every day with over 275 members across the country.

What You Offer

Responsibilities and Duties:

• Develop, execute and manage social media marketing strategies to drive traffic and engagement for both Organic and Awareness campaigns
• Plan, create, publish and manage content across Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, LinkedIn and other social media platforms
• Ideate and execute social media marketing campaigns highlighting the community, faculty, student life and other components of university partners
• Design and create graphics, short videos and other social media creative assets
• Work closely with Account Management and Marketing leadership to conceptualize, execute and report on campaign strategy and effectiveness
• Perform frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
• Identify and present new opportunities and areas of growth to clients and prospects that will improve their digital marketing ROI including but not limited to one-off projects such as audits.
• Participate in client calls to discuss campaign performance, interpretation of data and actionable plans based on findings
• Collaborate cross-channel with other teams to provide clients with a holistic view of their overall marketing performance and better understanding of how each channel interacts with each other

Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field OR relevant work experience

Required Skills:

• 2+ years of client-facing experience with managing social media profiles and growing followers/audience
• Experience with 3rd party social media management and monitoring tools, such as Brandwatch, Falcon, Hootsuite, Sprout Social, etc.
• Graphic design and content creation

Preferred Skills:

• Proficiency using GA4 to identify and report on performance trends
• Proficiency in Microsoft Excel, specifically for trend analysis
• Familiarity with HTML and JavaScript
• An understanding of the Higher Education and Post-Secondary Education sector
• Proficiency with the Adobe Creative Suite, including Photoshop and Premiere Pro and Canva for photo and video content

What We Offer

Our Core Values:

Working Together

We value the people we work with and genuinely enjoy the work we do together.

Working with Standards

We hold ourselves to high standards.

Driving Great Outcomes

We focus on achieve results and making a real impact.

Our Commitment to Advancement

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments present themselves.

Other advantages to working at EDDY include:

• Medical, dental and vision coverage
• 401K Plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities

Physical Factors

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear.   Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

EQUAL EMPLOYMENT OPPORTUNITY

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate against applicants based upon any protected status, including but not limited to race, color, creed, religion, gender, national origin, ancestry, age, marital or domestic partner status, military or veteran status, affectional or sexual orientation, physical or mental disability, gender identity or expression.

EducationDynamics offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in the application or hiring process to accommodate a disability, you may request an accommodation at any time.

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