We help schools understand, find, enroll, and retain adult and online students.


At EducationDynamics, we live the mission of bettering lives and expanding opportunities by bringing together higher education and career-focused adult students. Our partner colleges better understand, find, enroll and retain students — moving them smoothly through the engagement funnel, from the first point of contact to graduation. We are experts in reaching adult students. Inquiry generation, market research, marketing, branding, enrollment management, retention, and re-enrollment services; EDDY does it all.

Ready to engage and enroll more adult students? We’re your partner in a shared mission to change lives through higher education.

Why EducationDynamics

We Understand the Student Journey

From consideration to graduation, we understand and support the student journey. Our exclusive focus on adult and non-traditional students, and our years of research on student behavior and preferences, provide an unmatched level of expertise and understanding. Simply put, you won’t find a team of marketing and enrollment management experts that better understand today’s students. Let’s work together to help your students succeed in their academic journey.

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We Developed the Formula for Enrollment Growth

Do you know the key factors impacting your enrollment growth? Are you confident in the budgeting and allocation of your limited resources? We’ll diagnose your inbound marketing and enrollment funnels using our proprietary processes based on years of higher education marketing and enrollment experience. Our deep understanding of the latest trends and best practices, together with our data-driven approach to enrollment growth, consistently delivers unmatched results.

Optimize Performance to Drive Results

We ask “Why” a lot. And then we ask some more. We can’t help it. We’re curious marketers; always striving for better performance and looking for new opportunities to engage prospective students. In the rapidly evolving world of higher ed marketing, we pride ourselves on staying at the forefront of the latest trends and best practices through continuous learning and testing. Let us put our curiosity to work for you.

Put the Power of EDDY to Work for You

It isn’t an accident that over 500 colleges and universities rely on EducationDynamics to boost their enrollments and help their students persist to graduation. In the 30+ years that our team has been helping schools grow enrollments, we’ve built a strong reputation as a trusted partner to some of the nation’s leading schools. Our broad range and scope of services provide us with the ability to help schools solve their enrollment growth challenges with solutions that complement internal capabilities and address pressing opportunities.

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Partners in a Shared Mission

We view each client as an important partner in a shared mission of expanding opportunity through education. The relationships we build are one reason why so many of our partners stay with us year after year and come to trust us as an essential part of their team. At EducationDynamics, your success is our everything. We don’t just talk about client satisfaction, we live partner success. Learn how we work in partnership with you to help career-focused adults achieve their goals through academics.

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The Online College Students Report 2022

Providing further insight
into the preferences and demands of
online college students.

Survey of the Higher Education Landscape 2022

Opportunities for Overcoming
Enrollment Headwinds

Marketing and Enrollment Management Benchmarks 2023

Trends in Higher Education Marketing and Student Engagement