Eddy Blog:
Thoughts On Higher Ed

Introducing Signal Engineering

Stop optimizing for a path students no longer take. Learn how to align your university’s brand and performance marketing with the Signal Engineering framework.

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The Collapse of the Higher Ed Funnel

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Upcoming Higher Education Conferences to Put on Your Radar

We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks!

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Why Organic Social Media Needs to Be In Your Mind 

Boost your school’s brand. Discover why intentional organic social media builds community, outsmarts AI, and drives enrollment with EDDY.

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How You can Apply College Research Writing Skills to AEO

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SEO Did Not Die at Google I/O. It Just Became Beachfront Property

SEO didn’t die at Google I/O—it became premium beachfront property. Learn how AI Overviews are shifting search and how to adapt your content strategy.

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