Eddy Blog:
Thoughts On Higher Ed

Measuring AI Density within the Evolving Search Marketing Landscape

AI is transforming how students search and redefining what SEO success truly means. As clicks and rankings lose their edge, modern KPIs like AI density offer a clearer picture of your impact. See how higher ed marketers can stay visible and relevant in an AI-first world.

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Marketing Can’t Lead If It’s Shackled by Structure 

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What Higher Ed Marketers Can Learn from the Meltwater Summit 2025

The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape.

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 Leadership Matters During Crisis

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10 Website Marketing Strategies for Building Your Reputation

The rules of higher education website marketing have changed. With Google’s widespread release of AI-powered search, your institution’s digital reputation is more critical than ever. If your website isn’t optimized to captivate prospective students and speak the language of generative AI, you’re not just losing interest; you’re losing enrollments. Discover 10 strategic approaches to elevate your school website design, strengthen your reputation and ensure your institution is found and chosen by today’s Modern Learner.

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Stop Marketing to Yesterday’s Students: A New Era for Higher Ed 

Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive.

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