Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

The Impact of iOS 14 and Facebook Advertising

BY: Sarah Russell January 19, 2021

Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More

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The Impact of iOS 14 and Facebook Advertising

BY: Sarah Russell January 19, 2021

Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More

How the Biden Administration May Affect Education

BY: Bruce Douglas December 22, 2020

Biden Administration to Announce Miguel Cardona as Education Secretary After weeks of waiting, we finally know who will replace Education Secretary Betsy DeVos. According to reports, President-Elect Biden is set to announce Miguel Cardona, who … Read More

Looking Back at 2020

BY: Bruce Douglas December 15, 2020

The changes wrought by 2020 are likely to influence higher education and how we communicate with students for years to come. Looking back provides us with the opportunity to appreciate the progress we’ve made, evaluate lessons learned, and carve out our collective path forward. Read More

Marketing Attribution Models for Higher Ed

BY: Eric McGee December 3, 2020

With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More

Survey of the Underserved Students Landscape

BY: Nicole Hagel December 2, 2020

EducationDynamics latest report, Survey of the Underserved Students Landscape, uncovers how to best target, reach and engage minority and first-generation students and how to grow enrollments amongst underserved students. The report uncovers how minority and … Read More

EducationDynamics Acquires Higher Education Portal CLASSESUSA

BY: Eric McGee November 24, 2020

EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More