Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

OTT Advertising Continues to Engage Potential Students

BY: Lora Polich February 22, 2021

If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More

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OTT Advertising Continues to Engage Potential Students

BY: Lora Polich February 22, 2021

If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More

Google’s Updates to Phrase Match and Broad Match Modifier

BY: Anamarie Tarantino February 8, 2021

This week, Google announced their plan to phase out support for broad match modifier keywords, and phrase match keywords to expand to cover additional broad match modifier traffic. Read More

Celebrating Black History Month

BY: EducationDynamics Team February 6, 2021

Throughout the month of February, we recognize and celebrate the achievements of African Americans and recognize their central role in U.S. history. Also known as African American History Month, this celebration was initiated by noted historian Carter G. Woodson and other prominent African Americans back in 1915; since 1976, every U.S. president has officially designated the month of February as Black History Month. Read More

Using Organic Social Media to Increase Enrollments

BY: Brian Hansen February 2, 2021

The same colleges and universities that happily invest in paid social media advertising sometimes hesitate to build out an organic social media strategy. It might seem like a lot of work for results that are sometimes difficult to measure, but organic social media can recruit students. We know that potential students are researching schools on social. Having a strong organic social media presence can help capture and keep their attention. Read More

CALEM 2021 – The InsightsEDU Conference

BY: Nicole Hagel January 29, 2021

CALEM 2021 – the InsightsEDU conference, is one of the few higher education conferences that focuses exclusively on the adult learner enrolled in post-traditional online education programs. With emphasis in higher education marketing, admissions and enrollment management professionals, CALEM is targeted to help higher education professionals navigate the current education landscape. Read More

EducationDynamics and Nuro Retention Form Partnership

BY: Nicole Hagel January 26, 2021

EducationDynamics, a leader in higher education marketing and enrollment management, and Nuro Retention, a top retention platform and predictive analytics technology provider, today announced a strategic partnership. Read More