Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

Beyond Benchmarks 2020 – The New State of Higher Education

BY: Nicole Hagel September 24, 2020

At the start of 2020, no one could have predicted the impact of COVID-19. In just a few months, it has pushed higher education online, altered the trajectory of the labor market and forced institutions … Read More

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Beyond Benchmarks 2020 – The New State of Higher Education

BY: Nicole Hagel September 24, 2020

At the start of 2020, no one could have predicted the impact of COVID-19. In just a few months, it has pushed higher education online, altered the trajectory of the labor market and forced institutions … Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More

EducationDynamics Acquires Assets of QuinStreet’s Higher Education Vertical

BY: Eric McGee September 2, 2020

EducationDynamics has acquired the assets of QuinStreet’s higher education vertical, which includes its industry-leading network of digital publishers, and its deep portfolio of higher education related URLs. Read More

Ready to go Over the Top? Explaining OTT Marketing for Higher Ed

BY: Emma Rose August 26, 2020

OTT ad placements are the hot marketing opportunity everyone is talking about. But what exactly are they talking about? Take a look at what OTT is and how it can help you reach more prospective students. Read More

Aligning Marketing, Recruitment, and Academic Experiences

BY: Emma Rose August 13, 2020

Higher education marketing message should match with recruitment processes and program realities. Align marketing and recruitment with the real program to deliver real results. Read More

Love to Shop? Start Shopping Your Own Team For Better Results.

BY: Eric McGee July 23, 2020

Secret shop enrollment staff at your institution of higher education to identify areas for improvement and meet enrollment goals. Read More