Eddy Blog:
Thoughts On Higher Ed
We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks!
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Build a higher education social strategy that balances recruitment and conversion with meaningful content for current students, families, faculty and alumni.
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Measure higher education brand reputation with EDDY’s five-part framework to track visibility, authority, narrative, trust, and institutional impact.
Stop relying on broken last-click metrics. Learn how higher ed marketers use multi-touch attribution to link top-of-funnel campaigns to enrolled students and prove ROI.
Turn AI-driven student traffic into enrollment opportunities with higher ed UX, CRO and a clear, frictionless inquiry path.
Discover why brand sameness hurts higher education institutions and how colleges can build distinctiveness to drive enrollment and stand out.
Your brand tracker measures awareness and perception. Here’s the 6th question it’s missing: is your university being cited by AI at all?
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