We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.
Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More
Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More
Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That’s why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More
Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More
If you start a conversation about social media marketing for higher ed, one question is bound to come up sooner or later: Should we be on TikTok and Snapchat? Read More
There is no doubt that the landscape of higher education has been permanently altered, and the past year has proven to be a challenging time for students and educators alike. In EducationDynamics’ latest report, Online College Students 2021, the data uncover further evidence that online learning is a largely successful platform that is only just beginning to reach its potential. Read More
Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More
