Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

Love to Shop? Start Shopping Your Own Team For Better Results.

BY: Eric McGee July 23, 2020

Secret shop enrollment staff at your institution of higher education to identify areas for improvement and meet enrollment goals. Read More

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Love to Shop? Start Shopping Your Own Team For Better Results.

BY: Eric McGee July 23, 2020

Secret shop enrollment staff at your institution of higher education to identify areas for improvement and meet enrollment goals. Read More

Privacy Laws: A Moving Target for Higher Ed

BY: Eric McGee July 15, 2020

Higher education marketers and enrollment teams struggle to keep up on state data privacy laws, avoid legal penalties, and maintain consumer confidence. Read More

Partnering with Business and Industry

BY: Emma Rose June 22, 2020

Achieving alignment between education and business is an urgent challenge for institutions. When students can see how programs align with their career goals, they are more likely to pursue an education. Read More

Improve Persistence Among Enrolled Online Students

BY: Emma Rose May 6, 2020

Student retention is a pressing issue for all institutions of higher education. Keeping students enrolled maximizes Return on Investment, boosts your program’s reputation, and helps you succeed in a competitive market. The key to all … Read More

Build Stronger Relationships Through Training

BY: Emma Rose April 16, 2020

In a competitive higher education market, properly trained enrollment counselors can have a significant impact on your enrollments. Students expect counselors to help them choose the right education opportunities and to help them understand the … Read More

Addressing the Post-Traditional Student Market

BY: Eric McGee April 9, 2020

Guest Appearance on The Onliners Podcast Carol Aslanian, Sr. Vice President for Aslanian Market Research, a Division of EducationDynamics, and Karina Kogan, Vice President of Partnership Development recently joined The Onliners podcast to discuss the … Read More