Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

Make the Most of Your Higher Ed Marketing Budget in 4 Easy Steps

BY: Sarah Russell July 29, 2022

Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More

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Make the Most of Your Higher Ed Marketing Budget in 4 Easy Steps

BY: Sarah Russell July 29, 2022

Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More

Ask EDDY: Marketing To and Serving Online Students Q&A

BY: Nicole Szopinski July 22, 2022

We’re answering a few questions related to our 2022 Online College Student Report. Here’s what you need to know about enrollment marketing. Read More

3 Trends, 1 Challenge — A Look at Programmatic Advertising

BY: Lora Polich July 15, 2022

A look at three trends in programmatic advertising and how they can help education marketers optimize ad spend and maximize results. Read More

Core Web Vitals: Improve Your Webpage Speed

BY: Anamarie Tarantino July 5, 2022

In late 2021, Google created new Core Web Vitals (CWV) metrics. Learn more about how page speed affects your core web vitals. Read More

How Success Coaches Help Students Enroll And Achieve Goals

BY: Chris Gilmore June 21, 2022

Working professionals and adult students are more likely to face persistence challenges than younger students. Here are 5 ways Student Success Coaches help guide students and improve retention rates. Read More

Online College Students Report 2022

BY: Carol Aslanian June 7, 2022

The Demands & Preferences of Online College Students Today  When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket … Read More