Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

Is a Higher Education Marketing Agency the Right Partner for You?

BY: Mari Breedlove September 10, 2021

Higher education recruitment and student engagement have undergone a massive shift over the past few years. Coupled with that, the way we market to and engage with prospective students continues to evolve. Digital platforms are … Read More

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Is a Higher Education Marketing Agency the Right Partner for You?

BY: Mari Breedlove September 10, 2021

Higher education recruitment and student engagement have undergone a massive shift over the past few years. Coupled with that, the way we market to and engage with prospective students continues to evolve. Digital platforms are … Read More

How Are Colleges Preparing for the Fall? A Look At Strategies

BY: Emma Rose August 19, 2021

There are almost 4,000 degree-granting institutions in the United States and it seems like every one of them has a unique strategy for the fall 2021 semester. To get a clearer sense of how colleges are preparing for the fall, we sifted through hundreds of news stories and temporary school policies. Here’s what we discovered. Read More

How Marketing Messages Can Promote Competency-Based Education

BY: Emma Rose August 18, 2021

Competency-based education is growing in popularity, again. Many institutions are looking at competency-based education with renewed interest. The right messaging can help attract students to these new and evolving programs. Read More

Authentic Marketing to Attract Minority Students to Colleges

BY: Emma Rose July 27, 2021

Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More

How to Get Creative With Awareness Marketing in Higher Ed

BY: Lora Polich July 21, 2021

Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That’s why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More

How Your Student Support Services Can Improve Retention

BY: Chris Gilmore June 25, 2021

Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More