Eddy Blog:
Thoughts On Higher Ed

How Paid Social Amplification Supercharges Blog Performance

READ NOW

The Three Cs Architecture: From Differentiators to Non-Negotiables

Learn how Cost, Convenience and Career have evolved into non-negotiable threshold conditions in the Modern Learner’s enrollment journey.

READ NOW

Defining the New Enrollment Model: Why the Student Journey is Orbital

The traditional enrollment model is broken. Discover why legacy frameworks are failing higher ed leaders and how the new orbital model is restoring predictability in a reshaped learner landscape.

READ NOW

Inside InsightsEDU 2026: Highlights From the Conference Transforming Higher Education

Explore how InsightsEDU 2026 pushed higher ed leaders to move beyond business as usual and rebuild around the Modern Learner.

READ NOW

Ads Are Coming to ChatGPT. What Higher Ed Marketers Need to Know.

Discover how ChatGPT ads signal a shift in AI-driven discovery and what it means for higher ed marketing and enrollment leaders.

READ NOW

How Higher Education Leaders Can Win the Race to Enrollment 

Explore how institutions are unlocking enrollment velocity to outpace competitors in a faster, stealth-driven market.

READ NOW