Eddy Blog:
Thoughts On Higher Ed

Why Organic Social Media Needs to Be In Your Mind 

Boost your school’s brand. Discover why intentional organic social media builds community, outsmarts AI, and drives enrollment with EDDY.

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How You can Apply College Research Writing Skills to AEO

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SEO Did Not Die at Google I/O. It Just Became Beachfront Property

SEO didn’t die at Google I/O—it became premium beachfront property. Learn how AI Overviews are shifting search and how to adapt your content strategy.

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Enrollment Isn’t Broken. The Operating System Is.

Enrollment growth now depends on AI, trust, and coordinated student engagement. See why higher ed needs a smarter operating model.

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The Website Visit Is Now the Last Step

AI surfaces are where student decisions are made now, before the website visit, before the inquiry form. Sarah Russell, VP of Marketing at EducationDynamics, shares what she saw at Google Marketing Live and what it means for your enrollment strategy.

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Everything I Needed to Know About AEO, I Learned Teaching Composition 

Jennifer Ravey explains why the rapid shift to Answer Engine Optimization (AEO) isn’t a brand-new game—it’s a return to academic principles of credibility.

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