Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

Core Web Vitals in 2022: A Guide for Higher Ed Marketers

BY: Emma Rose November 29, 2021

If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing … Read More

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How ACR Smart Tech Can Target Higher Ed Ad Buys

BY: Emma Rose November 30, 2021

Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models … Read More

Core Web Vitals in 2022: A Guide for Higher Ed Marketers

BY: Emma Rose November 29, 2021

If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing … Read More

Micro-Credentials Continue to Grow in Popularity

BY: Emma Rose November 4, 2021

The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, … Read More

The Future of Open Rate Visibility

BY: Mari Breedlove October 27, 2021

On September 20th, Apple released the largely anticipated and, for some, dreaded iOS 15 update. After being announced in June, marketers braced themselves for the changes in open rate visibility brought on by these updates … Read More

Influencer Marketing in Higher Ed: A Crash Course

BY: Lora Polich October 22, 2021

Influencers are the new big idea in marketing. Spurred by the boom in social media platforms and consumers’ increasing frustration with more overt ads, many businesses are turning to influencer marketing to reach their target … Read More

Survey of the Higher Ed Landscape 2021

BY: Mari Breedlove October 12, 2021

EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More