Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

What Higher Ed Can Learn From JMU’s Adult Degree Program Success

BY: Eric McGee April 21, 2021

In the struggle to meet enrollment goals, programs of all types can look to the example set by adult degree programs. They’ve been refining online programs and serving nontraditional students for decades. One such ADP is the program at James Madison University. Read More

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What Higher Ed Can Learn From JMU’s Adult Degree Program Success

BY: Eric McGee April 21, 2021

In the struggle to meet enrollment goals, programs of all types can look to the example set by adult degree programs. They’ve been refining online programs and serving nontraditional students for decades. One such ADP is the program at James Madison University. Read More

How Data Can Enhance Retention for Higher Ed

BY: Nicole Hagel April 8, 2021

If you’re looking for ways to improve student retention, data is a powerful place to start. Data can help you establish an effective communication strategy that keeps students engaged. With data, you can proactively reach out to students who might be at risk of stopping out. Linking different data streams can help you customize your approach to help every student feel supported. Read More

Reaching Today’s Students

BY: Nicole Hagel March 24, 2021

Although the education landscape has shifted dramatically over the course of this past year, the need to reach today’s students has remained the same. At CALEM 2021, Carol Aslanian presented the opening keynote session “Reaching Today’s Students,” which discussed valuable information regarding today’s latest student trends. Read More

Boost Student Retention With Support Services

BY: Travis Coufal March 10, 2021

Student retention is the key to survival for many colleges and universities. It all starts with the right support to help students overcome their challenges and work toward their academic and personal goals. Read More

OTT Advertising Continues to Engage Potential Students

BY: Lora Polich February 22, 2021

If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More

Google’s Updates to Phrase Match and Broad Match Modifier

BY: Anamarie Tarantino February 8, 2021

This week, Google announced their plan to phase out support for broad match modifier keywords, and phrase match keywords to expand to cover additional broad match modifier traffic. Read More