Insights

Thoughts on Higher Ed

We never even considered providing the same “tried-and-true” (tired-and-less-than-new) perspectives on marketing and enrollment growth resources for higher ed as everyone else. That’s just not us. We’re data-driven. We’re both reactive and proactive. And, best of all, we’re timely.

FEATURED POST

Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions

BY: Carol Aslanian May 2, 2022

Needs Assessment vs Demand Analysis In higher education, we talk a great deal what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help uncover … Read More

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Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions

BY: Carol Aslanian May 2, 2022

Needs Assessment vs Demand Analysis In higher education, we talk a great deal what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help uncover … Read More

4 Data Sources for Higher Ed Every Institution Must Apply

BY: Emma Rose April 18, 2022

Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand … Read More

The Future of Analytics Is Here with Google Analytics 4

BY: Sarah Russell April 1, 2022

Why advertisers should prioritize the transition to avoid data loss Google Analytics 4 (GA4) is the next generation of Google’s web analytics platform. It offers many new features, including enhanced data collection, more robust and … Read More

eLearning Index of EducationDynamics 2022

BY: Eric McGee March 15, 2022

Assessing the Student Demand for Degrees & Programs  Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of … Read More

Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?

BY: Mackenzie Hope February 22, 2022

Should Colleges Use Google’s Performance Max Campaign Type? If you’re looking for ways to increase lead generation results from your Google Ads, you might wonder if Google’s newest campaign type is right for your school. … Read More

A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights

BY: Eric McGee February 3, 2022

Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More