FULL-SERVICE MARKETING FOR THE ENTIRE STUDENT LIFECYCLE
Your success is our everything: We find prospective students who enroll and persist. Our full-service agency develops a customized mix of platforms and strategies, including paid digital media, inbound marketing, organic search and social, awareness media, in-house creative, and strategic consulting to help you succeed. We collaborate and focus on the details in a way that you simply won’t find elsewhere. Our marketing experts obsess about delivering results for our partner schools, from first contact through enrollment and beyond.
- ENROLL MORE STUDENTS WITH FULL-SERVICE MARKETING SUPPORT
- ACHIEVE MEASURABLE RESULTS WITH FULL-FUNNEL MARKETING STRATEGY
- PARTNER WITH DATA-OBSESSED THOUGHT LEADERS IN HIGHER EDUCATION
DATA-GUIDED MARKETING EXPERTS FOR HIGHER EDUCATION
Blow up your enrollment goals. Find and engage prospective students that enroll in your online and non-traditional programs with the help of our dedicated higher education marketing experts. We’ll work with you to customize a marketing mix that builds awareness, generates interest, and communicates the value of your programs. From consideration to graduation–we’re full-funnel marketers focused on today’s ever-evolving higher ed landscape.
From PPC and paid social to microsites and landing pages, we craft campaigns that are shaped by data and informed by results. Our marketing experts are always hunting for ways to improve your campaigns. Always.
Organic Search and Social
Hook interested students through organic social and targeted SEO strategies, content marketing, conversion rate optimization, and organic social tactics. (Based on data, of course.)
Conversion Rate Optimization
Maximize the effectiveness of your website by turning more visitors into students. Our team tailors a CRO strategy to your school’s unique needs, working hand-in-hand with Search Engine Optimization (SEO) strategies to capture and convert the most relevant traffic.
The job isn’t done when students raise their hands. Through thoughtful communication across multiple touchpoints, we build relationships with students to keep them engaged and moving toward enrollment.
From traditional radio and print ads to new streaming video and audio channels, we put your message in front of interested eyeballs.
As the leaders in higher education Inquiry Generation, we know a thing or two about optimizing pay-per-inquiry strategies. Our knowledge of traffic optimization, strong relationships with partners and publishers, and understanding of your goals and objectives give us a unique advantage in identifying ideal mix, anticipating changes in the space and optimizing channel performance.
PART OF YOUR TEAM
Outmuscle the competition while minimizing costs with strategies that are anything but ordinary. We use data and expert insight to identify second-tier or lesser-known platforms where your ideal student can be found.
Unparalleled Visibility. Honest Communication
We execute your marketing and we believe in providing you with visibility into everything we do on your behalf. From our engaging and collaborative launch process to 24/7 access to data via online portals, we communicate and collaborate as your partner in success. Absolute transparency and honest communication – vital cornerstones to trusting and successful partnerships.
TRUSTED INDUSTRY EXPERTS
EDDY’s agency experts are recognized across the industry. We’re driven to continuous learning and improvement, and it shows in our marketing platform partnerships and certifications. We stay on top of the latest technology, trends and best practices to ensure you the best possible performance in your marketing and enrollment growth initiatives.