Awareness Marketing

Taking Awareness Marketing to the Next Level

Here’s the thing about Awareness Marketing — it can’t be an afterthought. It has to be in strategic consideration from the beginning. After all, every successful bottom-funnel Call-to-Action conversion owes its success to an eye-catching “aha” awareness moment at the top of the funnel. It is the foundation upon which every other piece of your marketing strategy is built. But, we’re not talking old-school Mad Men marketing here. Think of it as traditional marketing 2.0, but more. It’s Awareness Marketing, capital A, capital M. And nobody does it better in the Higher Ed space than EDDY.

  • Top-of-Funnel Marketing Engagement
  • Engagement on the Media Channels Your Future Students Use Most
  • Highly Targeted Media Buying Based on Personas and Data; Optimized for Enrollment Growth

Beefing up Brand Awareness with Serious Data!

At EducationDynamics, Awareness Marketing starts with data. From access to the largest data footprint in programmatic TV space to our proprietary IG data activation tools, we pour on the data with a host of services and processes. Your data. Our data. Aggregated data. All the data. (That’s a ginormous amount of data.) Fortunately, we also have the systems, processes and strategies to turn that data into actionable information to drive brand awareness, performance, and inquiry generation in multiple channels. We’re here to help you dominate brand awareness with:

The Message and the Medium

Step 1) Get the message right. Step 2) Spread the word. EDDY works with you to build a comprehensive brand awareness plan across multiple channels, including elements for:

  • OTT/CTV (Hulu/Disney, TTD, Roku, DV360, Netflix)
  • Streaming Audio (iHeart, Pandora, Spotify, AppNexus)
  • Prospecting Display
  • Geo Fencing
  • IP Address Targeting
  • TV Retargeting
  • Competitive Conquesting
  • Social Awareness (TikTok, Snapchat, Instagram Stories/Reels)
  • Terrestrial/Local Radio
  • OOH (Out of Home)/DOOH (Digital Out of Home)/Transit
  • Sports Sync Marketing
  • Corporate Partnerships/Associations
  • Print/Publications

Personas, Please

Gender, educational attainment, age, employment status, income, relationship status and more — we leverage all the data to develop spot-on personas that inform our awareness marketing strategy … and inform decisions throughout our marketing and enrollment management efforts.

Awareness Innovations

Who knows what tomorrow’s technologies will bring to Awareness Marketing? Well, actually, we have an idea. We spotted influencer marketing ages ago. We cut our teeth on social. We paved the way for Higher Ed on streaming. Truth is, the leading edge of marketing innovation is our home away from home.

All About Your Brand

It’s a process … built for you

Audience development, data acquisition, demographic attributes, personas, research insights, media selection and strategy, planning and implementation, insights, shared learnings, holistic reporting — it all adds up to more brand awareness and fewer management headaches.

Comprehensive awareness services

Your brand awareness your way. From targeting national, regional, or local audiences to running OTT and streaming audio, we help you plan, implement, assess, and optimize a customized Awareness Marketing strategy that fits your needs and goals.

people on phones