The Some College, No Degree Market Is Growing

BY: Emma Rose September 27, 2022

The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More

Using Secondary Data to Evaluate Program Viability

BY: Steven Fischer September 22, 2022

Higher education institutions use secondary data for insights into program viability and gauging future success. Read More

What Are Micro-Credentials Really Worth?

BY: Emma Rose September 20, 2022

The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More

3 Questions to Guide Data-Driven Marketing

BY: Sarah Russell September 6, 2022

Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More

Strengthen Your Student Success Coaching Program

BY: Emma Rose August 29, 2022

Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More

Get Ready for InsightsEDU 2023

BY: Nicole Szopinski August 15, 2022

Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More

Make the Most of Your Higher Ed Marketing Budget

BY: Sarah Russell July 29, 2022

Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More

Ask EDDY: Marketing To and Serving Online Students Q&A

BY: Nicole Szopinski July 22, 2022

We're answering a few questions related to our 2022 Online College Student Report. Here's what you need to know about enrollment marketing. Read More

3 Trends, 1 Challenge — A Look at Programmatic Advertising

BY: Lora Polich July 15, 2022

A look at three trends in programmatic advertising and how they can help education marketers optimize ad spend and maximize results. Read More

Core Web Vitals: Improve Your Webpage Speed

BY: Anamarie Tarantino July 5, 2022

In late 2021, Google created new Core Web Vitals (CWV) metrics. Learn more about how page speed affects your core web vitals. Read More

How Success Coaches Help Students Enroll And Achieve Goals

BY: Chris Gilmore June 21, 2022

Working professionals and adult students are more likely to face persistence challenges than younger students. Here are 5 ways Student Success Coaches help guide students and improve retention rates. Read More

Online College Students Report 2022

BY: Carol Aslanian June 7, 2022

The Demands & Preferences of Online College Students Today  When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More

Data for Decision Making: 7 Questions Colleges Should Ask

BY: Carol Aslanian June 1, 2022

Data for Decision Making: 7 Questions Colleges Should Ask Whether your goal is to increase market share, understand what programs to offer, or design services to better serve your students, market data may hold the ... Read More

7 Lessons Higher Ed Can Learn From The Great Resignation

BY: Emma Rose May 27, 2022

How Higher Ed Can Weather The Storm of the Great Resignation What will the great resignation mean for colleges and universities? Aside from the direct impact on staffing, it may also change how they think ... Read More

Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions

BY: Carol Aslanian May 2, 2022

Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More

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