How Data Can Enhance Retention for Higher Ed

BY: Nicole Hagel April 8, 2021

If you’re looking for ways to improve student retention, data is a powerful place to start. Data can help you establish an effective communication strategy that keeps students engaged. With data, you can proactively reach out to students who might be at risk of stopping out. Linking different data streams can help you customize your approach to help every student feel supported. Read More

Reaching Today’s Students

BY: Nicole Hagel March 24, 2021

Although the education landscape has shifted dramatically over the course of this past year, the need to reach today’s students has remained the same. At CALEM 2021, Carol Aslanian presented the opening keynote session “Reaching Today’s Students,” which discussed valuable information regarding today's latest student trends. Read More

Boost Student Retention With Support Services

BY: Travis Coufal March 10, 2021

Student retention is the key to survival for many colleges and universities. It all starts with the right support to help students overcome their challenges and work toward their academic and personal goals. Read More

OTT Advertising Continues to Engage Potential Students

BY: Lora Polich February 22, 2021

If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More

Google’s Updates to Phrase Match and Broad Match Modifier

BY: Anamarie Tarantino February 8, 2021

This week, Google announced their plan to phase out support for broad match modifier keywords, and phrase match keywords to expand to cover additional broad match modifier traffic. Read More

Celebrating Black History Month

BY: EducationDynamics Team February 6, 2021

Throughout the month of February, we recognize and celebrate the achievements of African Americans and recognize their central role in U.S. history. Also known as African American History Month, this celebration was initiated by noted historian Carter G. Woodson and other prominent African Americans back in 1915; since 1976, every U.S. president has officially designated the month of February as Black History Month. Read More

Using Organic Social Media to Increase Enrollments

BY: Brian Hansen February 2, 2021

The same colleges and universities that happily invest in paid social media advertising sometimes hesitate to build out an organic social media strategy. It might seem like a lot of work for results that are sometimes difficult to measure, but organic social media can recruit students. We know that potential students are researching schools on social. Having a strong organic social media presence can help capture and keep their attention. Read More

CALEM 2021 – The InsightsEDU Conference

BY: Nicole Hagel January 29, 2021

CALEM 2021 - the InsightsEDU conference, is one of the few higher education conferences that focuses exclusively on the adult learner enrolled in post-traditional online education programs. With emphasis in higher education marketing, admissions and enrollment management professionals, CALEM is targeted to help higher education professionals navigate the current education landscape. Read More

EducationDynamics and Nuro Retention Form Partnership

BY: Nicole Hagel January 26, 2021

EducationDynamics, a leader in higher education marketing and enrollment management, and Nuro Retention, a top retention platform and predictive analytics technology provider, today announced a strategic partnership. Read More

Increasing Student Engagement in Virtual Programs

BY: Eric McGee January 25, 2021

Helping students stay meaningfully involved during online learning has become a pressing issue as schools turn to online learning to maintain social distancing. The techniques and tools that work for in-person learning need to be reimagined for the online space to increase engagement in virtual programs. Read More

The Impact of iOS 14 and Facebook Advertising

BY: Sarah Russell January 19, 2021

Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More

Survey of the Enrollment Management Landscape

BY: Nicole Hagel January 5, 2021

Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More

How the Biden Administration May Affect Education

BY: Bruce Douglas December 22, 2020

Biden Administration to Announce Miguel Cardona as Education Secretary After weeks of waiting, we finally know who will replace Education Secretary Betsy DeVos. According to reports, President-Elect Biden is set to announce Miguel Cardona, who ... Read More

Looking Back at 2020

BY: Bruce Douglas December 15, 2020

The changes wrought by 2020 are likely to influence higher education and how we communicate with students for years to come. Looking back provides us with the opportunity to appreciate the progress we’ve made, evaluate lessons learned, and carve out our collective path forward. Read More

Marketing Attribution Models for Higher Ed

BY: Eric McGee December 3, 2020

With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More

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