Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More
Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That's why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More
Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More
If you start a conversation about social media marketing for higher ed, one question is bound to come up sooner or later: Should we be on TikTok and Snapchat? Read More
There is no doubt that the landscape of higher education has been permanently altered, and the past year has proven to be a challenging time for students and educators alike. In EducationDynamics’ latest report, Online College Students 2021, the data uncover further evidence that online learning is a largely successful platform that is only just beginning to reach its potential. Read More
Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More
You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More
You might think of your social media platforms as a tool to attract potential students. But they’re also an effective way to engage existing students so they’re more likely to persist. You can share announcements, highlight student services, and build community around shared values. Most importantly, social media platforms are an effective way to hear and respond to student questions and concerns. Read More
Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More
Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More
In the struggle to meet enrollment goals, programs of all types can look to the example set by adult degree programs. They’ve been refining online programs and serving nontraditional students for decades. One such ADP is the program at James Madison University. Read More
If you’re looking for ways to improve student retention, data is a powerful place to start. Data can help you establish an effective communication strategy that keeps students engaged. With data, you can proactively reach out to students who might be at risk of stopping out. Linking different data streams can help you customize your approach to help every student feel supported. Read More
Although the education landscape has shifted dramatically over the course of this past year, the need to reach today’s students has remained the same. At CALEM 2021, Carol Aslanian presented the opening keynote session “Reaching Today’s Students,” which discussed valuable information regarding today's latest student trends. Read More
Student retention is the key to survival for many colleges and universities. It all starts with the right support to help students overcome their challenges and work toward their academic and personal goals. Read More
If you want to reach students in the U.S., putting your message on television is a smart idea. But don’t start writing checks to your local broadcast station just yet. Mobile and streaming options, collectively known as OTT or Connected TV, are redefining television. Read More
