Blog
You Can’t Advertise Your Way Into A Strong Reputation
Learn how higher education reputation is built through aligned promises, student experiences, and strategic communications—not advertising alone. Read More
What Agency Leaders Are Telling Brands About AI, and What It Means for Higher Ed
Learn how AI in higher education marketing can improve media planning, campaign measurement, brand awareness and enrollment outcomes. Read More
Defusing the Cost Objection: How to Talk About Tuition and ROI
Sticker shock stops enrollment before students see their real price. Learn financial aid counseling frameworks advisors can use to talk tuition and ROI. Read More
Not Every Post Is a Pitch: Building a Social Strategy for the Audiences You Actually Have
Build a higher education social strategy that balances recruitment and conversion with meaningful content for current students, families, faculty and alumni. Read More
How to Measure Higher Education Reputation: A Framework
Measure higher education brand reputation with EDDY’s five-part framework to track visibility, authority, narrative, trust, and institutional impact. Read More
Proving the ROI of Top-of-Funnel Higher Ed Campaigns
Stop relying on broken last-click metrics. Learn how higher ed marketers use multi-touch attribution to link top-of-funnel campaigns to enrolled students and prove ROI. Read More
Conversion Architecture in a Zero-Click World: Your Website Is Still Where Students Decide
Turn AI-driven student traffic into enrollment opportunities with higher ed UX, CRO and a clear, frictionless inquiry path. Read More
Known for Everything, Remembered for Nothing
Discover why brand sameness hurts higher education institutions and how colleges can build distinctiveness to drive enrollment and stand out. Read More
Brand Tracking Test: Is your university being cited by AI?
Your brand tracker measures awareness and perception. Here's the 6th question it's missing: is your university being cited by AI at all? Read More
Why Universities Must Embrace Signal Engineering
Discover how Signal Engineering transforms higher education marketing, boosting AI search visibility, student trust and university enrollment outcomes. Read More
Why Your Ad Clicks Aren’t Turning Into Applications
Bridge the gap between higher ed marketing and admissions. Align your tech stack and CRM activation strategy to increase speed to lead and application rates. Read More
What to Expect at Your First InsightsEDU Conference
Discover what is in store for InsightsEDU 2027. Join higher education marketing leaders for innovative sessions, networking, and recruitment strategies. Read More
Why Your 2026 Ad Spend Is Reaching Parents, Not Students (And How to Fix It)
Why is your 2026 digital ad spend reaching parents instead of students? Shift your higher ed media mix to short-form video and boost college enrollment. Read More
Introducing Signal Engineering
Stop optimizing for a path students no longer take. Learn how to align your university's brand and performance marketing with the Signal Engineering framework. Read More
The Collapse of the Higher Ed Funnel
Higher ed organic traffic is dropping as prospective students shift to AI and social search. Discover how to build real authority where modern learners look. Read More