Blog
The Some College, No Degree Market Is Growing
The number of people with some college, no degree is growing. Here’s what colleges and universities need to know to support returning adult students. Read More
Using Secondary Data to Evaluate Program Viability
Higher education institutions use secondary data for insights into program viability and gauging future success. Read More
What Are Micro-Credentials Really Worth?
The value of micro-credentials may not be obvious to employers. Higher ed marketers can connect the dots to show their worth. Read More
3 Questions to Guide Data-Driven Marketing
Data-driven marketing is more than collecting data points. It puts data into context to understand how digital marketing supports the ultimate goal. Read More
Strengthen Your Student Success Coaching Program
Whether you are implementing a student success team for the first time or looking to strengthen your existing processes, here are some key considerations that will improve your retention rates and support students through their academic journey. Read More
Get Ready for InsightsEDU 2023
Learn from the top higher ed marketing leaders about their latest strategies for marketing to students and growing enrollments. Join us on March 7-9, 2023 in Denver for the best InsightsEDU conference yet. Read More
Make the Most of Your Higher Ed Marketing Budget
Achieve a positive cost per enrollment by building your marketing budget strategy one level at a time. Build your marketing budget in 4 easy steps. Read More
Ask EDDY: Marketing To and Serving Online Students Q&A
We're answering a few questions related to our 2022 Online College Student Report. Here's what you need to know about enrollment marketing. Read More
3 Trends, 1 Challenge — A Look at Programmatic Advertising
A look at three trends in programmatic advertising and how they can help education marketers optimize ad spend and maximize results. Read More
Core Web Vitals: Improve Your Webpage Speed
In late 2021, Google created new Core Web Vitals (CWV) metrics. Learn more about how page speed affects your core web vitals. Read More
How Success Coaches Help Students Enroll And Achieve Goals
Working professionals and adult students are more likely to face persistence challenges than younger students. Here are 5 ways Student Success Coaches help guide students and improve retention rates. Read More
Online College Students Report 2022
The Demands & Preferences of Online College Students Today When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More
Data for Decision Making: 7 Questions Colleges Should Ask
Data for Decision Making: 7 Questions Colleges Should Ask Whether your goal is to increase market share, understand what programs to offer, or design services to better serve your students, market data may hold the ... Read More
7 Lessons Higher Ed Can Learn From The Great Resignation
How Higher Ed Can Weather The Storm of the Great Resignation What will the great resignation mean for colleges and universities? Aside from the direct impact on staffing, it may also change how they think ... Read More
Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions
Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More