Seeing Past the Enrollment Cliff of 2025

BY: Jesse Homan April 4, 2024

While the anticipated sudden drop in the number of 18-year-olds entering college will have dramatic effects in 2025 for traditional undergraduate programs, the ramifications for programs that are online or serve non-traditional students will take a little longer to come into effect but are coming.  Read More

A Full-Funnel Marketing Guide for Higher Education

BY: Sarah Russell April 22, 2024

Read our guide on how to implement a full funnel marketing approach that effectively turns prospects into enrolled students. Read More

Chatbots in Higher Ed: Optimizing Website Interactions for Prospective Students

BY: Jennifer Ravey March 15, 2024

Conversations about AI in higher education have mostly focused on student use of AI, but most leave out institutions’ own reliance on the technology – using chatbots on websites. These AI-powered virtual assistants are implemented ... Read More

Highlights from the InsightsEDU 2024 Conference

BY: Jesse Homan March 1, 2024

Discover key takeaways and speaker insights from the inspiring InsightsEDU 2024 conference, focused on the success of career-ready learners in online programs. Save the date for next year's InsightsEDU 2025! Read More

Four Strategic Enrollment Management Takeaways from the 2024 Online College Student Report

BY: Chris Gilmore March 1, 2024

Learn four enrollment management takeaways from the 2024 Online College Student Report for enrollment management professionals. Read More

AI-Ready SEO Strategies for Higher Education

BY: Jesse Homan February 28, 2024

Explore the potential of AI in SEO, from keyword research and content creation to personalization and voice search optimization. Learn how AI can help you craft high-quality content, personalize the student journey, and stay ahead of the curve in the ever-changing SEO landscape. Read More

The Online College Students Report 2024

BY: Jesse Homan February 27, 2024

Dive into the key findings of the Online College Students 2024 report. Discover the latest insights into re-enrollment opportunities, rapid response importance, and unique program offerings. Download the complete report for actionable data and in-depth analysis. Read More

Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth

BY: Courtney Hill February 20, 2024

Learn how to boost your higher education enrollment with aligned paid and organic search strategies. Stand out in the competitive landscape and attract qualified students effectively. Read More

Key Performance Indicators that Matter in 2024

BY: Jesse Homan February 15, 2024

Discover how measuring key performance indicators empowers colleges and universities to boost enrollment, improve student experience, and achieve strategic goals. Read More

Higher Education Enrollment and Marketing Trends of 2024

BY: Jesse Homan February 7, 2024

Find out what it takes to succeed in higher ed marketing in 2024. Explore key trends and actionable strategies for growing enrollment and engaging students. Read More

2024 Higher Education Digital Marketing Trends and Predictions

BY: Courtney Hill January 30, 2024

Discover 2024 higher education digital marketing trends with EducationDynamics. Get expert insights to guide your strategy. Read More

The “Simplified” FAFSA: Are We Leaving Students Behind?

BY: Chris Gilmore January 22, 2024

Discover student challenges in the early stages of the "simplified" FAFSA launch and empower your financial aid team to guide them seamlessly Read More

Meet the Minds Behind the Mic at InsightsEDU 2024

BY: Jesse Homan January 12, 2024

Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024 Read More

Marketing and Enrollment Management Benchmarks 2024

BY: Jesse Homan January 9, 2024

Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective ... Read More

Higher Education Conferences in 2024 to Put on Your Radar

BY: Jesse Homan January 8, 2024

We’ve put together a list of higher education conferences that we think are worth considering in 2024. Check out our top picks! Read More