Blog
Navigating InsightsEDU: What University and College Leaders Should Know Before Attending
Maximize your conference experience with expert tips. From strategic prep to engaging peers, unlock the full potential of InsightsEDU. Read More
Beyond Twitter: Alternative Strategies for Higher Education Social Media Managers
Explore alternative social media strategies for higher ed amid Twitter changes. Navigate new avenues for effective engagement beyond Twitter Read More
Everything You Need to Know About Programmatic Advertising in Higher Ed
Programmatic advertising can help higher education institutions grow enrollment and build brand awareness. EDDY specializes in programmatic advertising for higher education and can help institutions overcome challenges and achieve their goals. Read More
Survey of the Higher Education Landscape 2023
Discover the latest insights on the Higher Education Landscape with our 6 key findings. Stay up-to-date with our informative blog post. Read More
Four Benefits of Attending InsightsEDU
Discover the top 4 advantages of attending InsightsEDU - your ultimate higher ed conference focused on career-focused adult students enrolled in online programs. Read More
Gaining Deeper Insights into Stopped-Out Students
Discover the reasons why stopped-out students struggle with persistence and retention. Our blog sheds light on this issue and offers solutions to help them succeed. Read More
Transition Away from OPMs to Unbundled Services in Higher Education
Higher education is shifting from OPMs to unbundled services and getting better results. Learn benefits, overcome challenges, and get actionable recommendations. Read More
Find the Right Higher Ed Marketing Media Mix
Enhance the effectiveness of your student recruitment efforts by understanding and developing the right media marketing mix. Read More
Identifying and Addressing Student Pain Points with Student-Centered Social Media Strategies
Learn how to use student-centered social media strategies to identify student pain points and address them with relevant content tailored. Read More
Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?
Leverage Google’s AI-enabled ad placement tool, Performance Max, in your higher education marketing strategy. Read More
Using Scenarios to Master the eLearning WebApp
The eLearning Index WebApp is a tool that helps higher ed institutions make strategic decisions about program offerings. Read More
A Five-Step Strategy for Your Enrollment Management Team to Find and Enroll New Students
Equip your enrollment management team with a five-step strategy to find and enroll new students. This human-centric approach will elevate your institution's standing and engage high-intent students. Read More
Why College Reviews Matter for Higher Ed Marketing
College reviews from students can build trust and drive enrollment. Here’s how college marketers can encourage and manage reviews for the best results. Read More
Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media
Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More
Revisiting: The Future of Analytics with Google Analytics 4
Google Analytics 4 (GA4) is the next generation of Google's web analytics platform. Learn more about how this affects your college. Read More