The Impact of iOS 14 and Facebook Advertising

BY: Sarah Russell January 19, 2021

Apple announced a new policy update as part of iOS 14 expected to take full effect in January 2021, changing the way Facebook advertising operates. Read More

How the Biden Administration May Affect Education

BY: Bruce Douglas December 22, 2020

Biden Administration to Announce Miguel Cardona as Education Secretary After weeks of waiting, we finally know who will replace Education Secretary Betsy DeVos. According to reports, President-Elect Biden is set to announce Miguel Cardona, who ... Read More

Looking Back at 2020

BY: Bruce Douglas December 15, 2020

The changes wrought by 2020 are likely to influence higher education and how we communicate with students for years to come. Looking back provides us with the opportunity to appreciate the progress we’ve made, evaluate lessons learned, and carve out our collective path forward. Read More

Marketing Attribution Models for Higher Ed

BY: Eric McGee December 3, 2020

With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More

Survey of the Underserved Students Landscape

BY: Nicole Hagel December 2, 2020

EducationDynamics latest report, Survey of the Underserved Students Landscape, uncovers how to best target, reach and engage minority and first-generation students and how to grow enrollments amongst underserved students. The report uncovers how minority and ... Read More

EducationDynamics Acquires Higher Education Portal CLASSESUSA

BY: Eric McGee November 24, 2020

EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More

Competency-Based Education: Helping Students Turn Experience Into Credits

BY: Emma Rose November 9, 2020

Many post-traditional students are looking for ways to minimize the time and financial commitment required by higher education. One way to help students achieve this goal is by helping them to turn their experience into credits. Read More

EducationDynamics Hosts Minority First Generation Scholarship Contest

BY: Nicole Hagel November 5, 2020

EducationDynamics is pleased to host its first annual Minority First Generation Scholarship Contest aimed to help first generation and minority students achieve their academic goals. Read More

Unlocking Insights from The Online College Students Report

BY: Emma Rose November 3, 2020

To remain future-ready, colleges and universities are applying agility and innovation in their quest to meet the needs of the online college student population. Insights from our Online College Students Report helped to answer these questions from higher education experts. Read More

Texting Best Practices for College Admissions

BY: Emma Rose October 28, 2020

Many colleges and universities have yet to consider how texting could fit into their overall communication strategy. But innovative schools are starting to explore the benefits of texting for recruitment. Read More

Featured Snippets: A Case Study

BY: Eric McGee October 20, 2020

Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More

How Virtual Study Abroad Opportunities Meet Pandemic Challenges

BY: Emma Rose October 14, 2020

COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More

Texting in the Recruitment Process – What You Need to Know to Get Started

BY: Emma Rose October 8, 2020

What if you could increase prospective student conversions by up to 300 percent? Research says texting could do just that. Read More

Beyond Benchmarks 2020 – The New State of Higher Education

BY: Nicole Hagel September 24, 2020

At the start of 2020, no one could have predicted the impact of COVID-19. In just a few months, it has pushed higher education online, altered the trajectory of the labor market and forced institutions ... Read More

OTT Marketing Best Practices for Higher Education

BY: Lora Polich September 15, 2020

OTT advertising can be a valuable asset to a marketing strategy. Lora Polich, the Director of Awareness Marketing for EducationDynamics, discusses OTT marketing best practices. Read More

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