Blog
The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform
Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More
Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers
Get to know the featured speakers at InsightsEDU 2025, who are transforming higher education with strategies to enhance student engagement and success. Read More
The Enrollment Shift: Strategies for Engaging the Modern Learner
The Enrollment Shift is happening and higher education institutions needs to adapt. Discover the changing trends in 2024, the opportunities they present, and actionable strategies to engage the Modern Learner. Read More
What to Expect at Your First InsightsEDU Conference
Heading to your first InsightsEDU? Expect expert-led sessions, hands-on workshops, and networking focused on higher ed marketing and enrollment. From emerging trends to impactful strategies, you’ll gain tools to elevate your institution. Read More
Key Findings from the 2025 Landscape of Higher Education Report
Discover key insights from the 2025 Landscape of Higher Education Report, offering an in-depth analysis of current enrollment trends, evolving student preferences, and emerging educational pathways. Read More
Education Elevated: Creating Durability with the Modern Learner Part 2
Dive deep into the world of the Modern Learner with Dr. Joe Sallustio, Sarah Russell, Chris Gilmore and Katie Tomlinson in Part 2 of Creating Durability with the Modern Learner. Read More
10 Strategies to Attract and Enroll the Modern Learner
As the expectations of Modern Learners shift toward flexibility, career growth, and value, institutions must adapt to stay competitive. Uncover 10 powerful strategies to engage these students, build stronger connections, and implement a Unified Enrollment Strategy for sustained success. Read More
Financial Aid Conversation Strategies for Enrollment Success
Explore strategies for how and when to have conversations around financial aid early in the enrollment journey. Read More
Higher Education Conferences in 2025 to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2025. Check out our top picks! Read More
Defining the Modern Learner: A New Era in Higher Education
Discover how the Modern Learner is transforming higher education by moving beyond traditional student categories to a more adaptable, career-focused approach. Learn key strategies for navigating these changes. Read More
NCES Data Shows Modern Learners Prioritizing Career Focused Degrees
New NCES data shows a shift in student priorities, with Modern Learners increasingly seeking career-focused degrees and certificates. This trend highlights the need for institutions to adapt, prioritizing programs aligned with market demand and re-evaluating the value proposition of traditional offerings. Discover how to attract and enroll students in this evolving landscape. Read More
Navigating the Uncertainty: TikTok Marketing in the Face of Potential Bans
Learn how to adapt your TikTok marketing strategy in the face of potential changes and explore alternative options to reach your audience. Read More
Education Elevated: Creating Durability with the Modern Learner
Dive deep into the world of the Modern Learner. Host Dr. Joe Sallustio and his guest co-host, Greg Clayton, President of Enrollment Management Services at EducationDynamics, are joined by Dr. Melik Khoury, President of Unity Environmental University. Read More
Cheap, Affordable, Valuable: Navigating the Cost-Value Conundrum in Higher Education Marketing
Discover strategies for communicating affordability without cheapening your brand and attract students who recognize the unique value you offer. Read More
A New Direction for Third-Party Cookies
Google reverses course on third-party cookie deprecation. Learn about the impact and how to navigate this new era of advertising. Read More