Survey of the Higher Ed Landscape 2021

BY: Mari Breedlove October 12, 2021

EducationDynamics explores the economic, social, and psychological factors impacting higher education enrollment and student behavior. Read More

Community College Students: A Data-Driven Look at Enrollment

BY: Mari Breedlove October 4, 2021

Between the pandemic’s ongoing disruption of higher ed and the increased exposure that has resulted from a first lady who is a community college professor, colleges have been given a unique advantage as of late. ... Read More

Nielsen Loses MRC Accreditation: Does This Impact Higher Ed Marketing?

BY: Lora Polich September 28, 2021

If you have been keeping an eye on higher ed marketing, Nielsen’s recent loss of accreditation might feel a bit unsettling. For decades, Nielsen has been synonymous with TV ratings and is undoubtedly the brand ... Read More

Is a Higher Education Marketing Agency the Right Partner for You?

BY: Mari Breedlove September 10, 2021

Higher education recruitment and student engagement have undergone a massive shift over the past few years. Coupled with that, the way we market to and engage with prospective students continues to evolve. Digital platforms are ... Read More

How Are Colleges Preparing for the Fall? A Look At Strategies

BY: Emma Rose August 19, 2021

There are almost 4,000 degree-granting institutions in the United States and it seems like every one of them has a unique strategy for the fall 2021 semester. To get a clearer sense of how colleges are preparing for the fall, we sifted through hundreds of news stories and temporary school policies. Here’s what we discovered. Read More

How Marketing Messages Can Promote Competency-Based Education

BY: Emma Rose August 18, 2021

Competency-based education is growing in popularity, again. Many institutions are looking at competency-based education with renewed interest. The right messaging can help attract students to these new and evolving programs. Read More

Authentic Marketing to Attract Minority Students to Colleges

BY: Emma Rose July 27, 2021

Engaging messages and strategies offer inclusive opportunities for students to join your programs. Inviting these students to engage with your programs will help create a better and more attractive higher ed environment. This all begins with attractive campaigns with authentic messaging about your college, programs, and values. Read More

How to Get Creative With Awareness Marketing in Higher Ed

BY: Lora Polich July 21, 2021

Over-the-top and streaming marketing channels are a powerful way to reach potential students. About 72% of U.S. households were reachable through these channels by the end of 2020. That's why higher ed marketers are getting creative to maximize engagement on OTT and streaming platforms. The best part is, you don’t need new creative assets. You just need the right invitation to engage. Read More

How Your Student Support Services Can Improve Retention

BY: Chris Gilmore June 25, 2021

Student support students are more than a nice perk for students enrolling in college and university programs. They can mean the difference between a degree and a stop-out for many students. If your goal is to improve student retention, student support services are a vital element in your toolkit. Read More

Can TikTok and Snapchat Support Your Higher Ed Marketing Strategy?

BY: Brian Hansen June 21, 2021

If you start a conversation about social media marketing for higher ed, one question is bound to come up sooner or later: Should we be on TikTok and Snapchat? Read More

Online College Students 2021

BY: Nicole Hagel June 10, 2021

There is no doubt that the landscape of higher education has been permanently altered, and the past year has proven to be a challenging time for students and educators alike. In EducationDynamics’ latest report, Online College Students 2021, the data uncover further evidence that online learning is a largely successful platform that is only just beginning to reach its potential. Read More

More Students are Searching for Online Programs

BY: Sarah Russell May 25, 2021

Last year, 2020, marked obvious changes in the education landscape unlike anything the industry has seen. Students were uncertain about the near future of their education and sudden shifts to accommodate these changes had to be made. Correspondingly, the beginning of the COVID-19 pandemic created a surge in searches for online education opportunities. Read More

Google’s Algorithm Update for 2021, Improving Page Experience

BY: Sarah Russell May 20, 2021

You’ve heard the buzz about Google’s Algorithm update for 2021. Now you’re wondering how it will impact organic performance for your web pages and landing pages. Like many of Google’s major algorithm updates over the last few years, this one focuses on speed and usability. Read More

How to Use Social Media to Improve Student Success

BY: Brian Hansen May 7, 2021

You might think of your social media platforms as a tool to attract potential students. But they’re also an effective way to engage existing students so they’re more likely to persist. You can share announcements, highlight student services, and build community around shared values. Most importantly, social media platforms are an effective way to hear and respond to student questions and concerns. Read More

5 Things to Do Before You Launch a Stopout Campaign

BY: Chris Gilmore April 28, 2021

Almost every program has them—students who pause along the path to completion for one reason or another. These stopout students may intend to return and finish their program of study, but plans are easily derailed. They might not return unless you reach out. To re-engage learners and get them back on track, you need a well-designed stopout campaign. Read More

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