Blog
Why Your Ad Clicks Aren’t Turning Into Applications
Bridge the gap between higher ed marketing and admissions. Align your tech stack and CRM activation strategy to increase speed to lead and application rates. Read More
What to Expect at Your First InsightsEDU Conference
Discover what is in store for InsightsEDU 2027. Join higher education marketing leaders for innovative sessions, networking, and recruitment strategies. Read More
Why Your 2026 Ad Spend Is Reaching Parents, Not Students (And How to Fix It)
Why is your 2026 digital ad spend reaching parents instead of students? Shift your higher ed media mix to short-form video and boost college enrollment. Read More
Introducing Signal Engineering
Stop optimizing for a path students no longer take. Learn how to align your university's brand and performance marketing with the Signal Engineering framework. Read More
The Collapse of the Higher Ed Funnel
Higher ed organic traffic is dropping as prospective students shift to AI and social search. Discover how to build real authority where modern learners look. Read More
Upcoming Higher Education Conferences to Put on Your Radar
We’ve put together a list of higher education conferences that we think are worth considering in 2026. Check out our top picks! Read More
Why Organic Social Media Needs to Be In Your Mind
Boost your school’s brand. Discover why intentional organic social media builds community, outsmarts AI, and drives enrollment with EDDY. Read More
How You can Apply College Research Writing Skills to AEO
If your content wouldn't pass a classroom research test, AI won't cite it either. Discover how to apply E-E-A-T and CRAAP principles to higher ed marketing. Read More
SEO Did Not Die at Google I/O. It Just Became Beachfront Property
SEO didn't die at Google I/O—it became premium beachfront property. Learn how AI Overviews are shifting search and how to adapt your content strategy. Read More
Enrollment Isn’t Broken. The Operating System Is.
Enrollment growth now depends on AI, trust, and coordinated student engagement. See why higher ed needs a smarter operating model. Read More
The Website Visit Is Now the Last Step
AI surfaces are where student decisions are made now, before the website visit, before the inquiry form. Sarah Russell, VP of Marketing at EducationDynamics, shares what she saw at Google Marketing Live and what it means for your enrollment strategy. Read More
Everything I Needed to Know About AEO, I Learned Teaching Composition
Jennifer Ravey explains why the rapid shift to Answer Engine Optimization (AEO) isn't a brand-new game—it's a return to academic principles of credibility. Read More
Marketing Truths from POSSIBLE 2026 Every Higher Ed Marketer Needs to Hear
Last week, I had the opportunity to attend POSSIBLE 2026 in Miami — one of the most forward-thinking gatherings in marketing, bringing together 7,200 attendees, 300 brand partners, and the MMA Global Board (Marketing and ... Read More