The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Three: Own Your Brand

BY: Michael Flores July 26, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part Two: Bid to the Max

BY: Michael Flores July 20, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

The Essentials of Pay-Per-Click Marketing in Higher Ed – Part One: Align Interests

BY: Michael Flores July 18, 2017

If you’d like to learn more about how EducationDynamics manages our schools’ marketing campaigns, download the recent webinar Managing Your Digital Marketing Portfolio: Optimizing Your Marketing Mix for Enrollment Growth. Our Pay-Per-Click Marketing five-part blog ... Read More

The 2017 Online College Student Report: Top Five Takeaways

BY: Katherine Flores June 30, 2017

How and Why Prospective Online Students Enroll As higher education leaders, you know how important it is to understand the growing online student population. But to meet the needs of this burgeoning sector of students, ... Read More

Slipping Through the Cracks: An (Imagined) Unenrolled Student’s Story

BY: Jill Kapinus June 9, 2017

Whether or not you enroll a student can come down to how and when you respond to their inquiry. How many students are you letting slip through the cracks? The Decision that Leads to the ... Read More

3 Strategies for Recruiting International Students

BY: Christopher Tashjian May 9, 2017

The most successful international recruiting institutions in the country use the same three strategies. With fall 2016 postsecondary enrollments dropping 1.4 percent from last fall, according to the National Student Clearinghouse Research Center, institutions across ... Read More

Post-Traditional College Students Webinar

BY: Christopher Tashjian May 1, 2017

Author’s note: This post is a transcription of the Post-Traditional College Students Webinar. Scott Jeffe: With no further ado, I will turn the program over to Carol. Carol? Carol Aslanian: Okay. Thanks, Scott. It’s typical to ... Read More

3 Reasons You’re Not Connecting with Post-Traditional Students

BY: Jill Kapinus April 18, 2017

Every higher education institution—large, small, and mid-sized—needs to stay on top of where the student market is going. Like it or not, institutions are no longer dictating how higher education is served up to its ... Read More

2016 Online College Students Report Webinar

BY: Christopher Tashjian April 13, 2017

Author’s note: This post is a transcription of the 2016 Online College Students Webinar. Scott Jeffe: And with no further ado, I will hand the presentation over to Carol. Carol Aslanian: Great. Thank you, Scott. ... Read More

The Definitive Guide to Undergraduate Recruiting

BY: Christopher Tashjian March 27, 2017

Author’s note: This post is taken directly from our free eBook: The Definitive Guide to Undergraduate Recruiting Introduction Did you know that overall higher education enrollments were down 1.7% for the fall of 2015? The ... Read More

Mapping the Student Lifecycle

BY: Christopher Tashjian March 24, 2017

Author’s note: This post is a transcription of a presentation given at CALEM 2016 titled: The Lifecycle Map – A Student’s Journey. To view the video recording of this presentation please visit: Mapping the Student Lifecycle ... Read More

4 More Ways to Recruit Undergraduate Students

BY: Christopher Tashjian March 21, 2017

Author’s note: Based on our popular blog post: 4 Ways to Recruit Undergraduate Students, here are 4 more ways to recruit undergraduate students.  Want to learn how to use the most recent Online College Student ... Read More

Learn How Michigan Technological University Connects with Prospective Students

BY: Christopher Tashjian March 20, 2017

In today’s technology driven world, it has become easier than ever for institutions to communicate with prospective students but harder to connect with them. Michigan Technological University (MTU) is no exception to this new dilemma. ... Read More

Improving Your Prospect to Inquiry Rate

BY: Christopher Tashjian March 14, 2017

Hello, again. My name is Anthony Levato, director of marketing here at Education Dynamics. Thank you for joining me for another Whiteboard Wednesday. If you remember from last week, we built a higher education enrollment ... Read More

Who Are Today’s Post-Traditional College Students?

BY: Christopher Tashjian March 13, 2017

Does the following surprise you? “Most students taking college classes today are NOT recent high school graduates. This is especially true of those studying online.” Most of them haven’t graduated high school recently? What else ... Read More

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