Blog
Ask EDDY: Marketing To and Serving Online Students Q&A
We're answering a few questions related to our 2022 Online College Student Report. Here's what you need to know about enrollment marketing. Read More
3 Trends, 1 Challenge — A Look at Programmatic Advertising
A look at three trends in programmatic advertising and how they can help education marketers optimize ad spend and maximize results. Read More
Core Web Vitals: Improve Your Webpage Speed
In late 2021, Google created new Core Web Vitals (CWV) metrics. Learn more about how page speed affects your core web vitals. Read More
How Success Coaches Help Students Enroll And Achieve Goals
Working professionals and adult students are more likely to face persistence challenges than younger students. Here are 5 ways Student Success Coaches help guide students and improve retention rates. Read More
Online College Students Report 2022
The Demands & Preferences of Online College Students Today When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More
Data for Decision-Making: 7 Questions Colleges Should Ask
Whatever your marketing & enrollment goals may be, market research can help your college make data-driven decisions. Read More
7 Lessons Higher Ed Can Learn From The Great Resignation
How Higher Ed Can Weather The Storm of the Great Resignation What will the great resignation mean for colleges and universities? Aside from the direct impact on staffing, it may also change how they think ... Read More
Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions
Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More
eLearning Index of EducationDynamics 2022
Assessing the Student Demand for Degrees & Programs Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of ... Read More
A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights
Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More
The Data-Driven Approach To Help Higher Ed Meet Student Needs
Targeted data can inform decisions about programs, offerings, and marketing at a time of rapid change. If you’re relying on past wisdom, to make choices about your programs, sudden and subtle changes in student demands and preferences could take your program by surprise. Read More
Marketing & Enrollment Management Benchmarks 2022
What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More
Adult and Online Higher Ed Conferences 2022
We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More
How ACR Smart Tech Can Target Higher Ed Ad Buys
Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More