Higher Education Marketing: Paid Search Trends to Watch for in 2019

BY: Christopher Tashjian October 15, 2018

Want to learn even more about digital marketing for higher education and enrollment management? Join us at the 8th Annual Conference on Adult Learner Enrollment Management! This year we will be in Scottsdale, AZ from ... Read More

Unlock Success Using Market Research For Higher Ed

BY: Emma Rose October 10, 2018

One, the education market is changing. Students are older, more savvy and expect more tangible results from their educational investments. And two, marketing works best when you speak to the specific needs and concerns of ... Read More

[Webinar On Demand] Best Practices for Training Your Admissions and Enrollment Advisors

BY: Christopher Tashjian October 8, 2018

What’s the webinar about? Prospective students have more learning options to choose from than ever before. Make sure your advising and admissions teams are up to the task of enrolling the best possible students for your organization. ... Read More

Optimizing Your Ad Strategy For Higher Ed Marketing & Recruiting

BY: Jarad Petroske October 7, 2018

Developing a comprehensive ad strategy has to consider many moving parts. You’ll need to choose platforms, determine your audiences, develop copy, and more. With this guide from EducationDynamics, you’ll have three important ways to optimize ... Read More

9 Content Delivery Tools to Boost Your Higher Education Marketing Initiatives

BY: Christopher Tashjian October 3, 2018

Want to learn more about content marketing in higher education? Join us at CALEM next February 5th – 7th! Nancy Padberg, Director of Education for HEARST, will be discussing how their teams have been helping ... Read More

Higher Ed Recruiting Opportunities on Snapchat, Pinterest, and LinkedIn

BY: Jarad Petroske October 1, 2018

Pew Research Center, YouTube, Facebook, and Instagram continue to occupy the top three spots for American’s social media use. But what about those ranking further down the list? Twenty-nine percent of all Americans report using ... Read More

6 Content Marketing Strategies for Higher Education

BY: Christopher Tashjian September 25, 2018

Create an eBook When you’ve got lots of content, the trick is to use it in different ways, too, so that you’re not just writing content for the sake of it. One great way to ... Read More

How to Make your College Irresistible on Social Media

BY: Emma Rose September 24, 2018

Want to learn about Facebook’s vast set of tools and get insights and tips for acquisition, retention, and beyond? Watch: Using Facebook to Improve the Student Journey with Jennifer Garrett, Head of Industry for Education at ... Read More

Creating Great Email Campaigns for College Recruiting

BY: Jarad Petroske September 24, 2018

Email campaigns can be one of the most cost-efficient ways of connecting with prospects but if your emails are missing some key elements and your efforts will be dead on arrival. Whether you need an ... Read More

Paid Search for Higher Education Matters More than Ever

BY: Emma Rose September 19, 2018

What is paid search Paid search or search engine marketing (SEM) should not be confused with search engine optimization (SEO). In SEO you craft quality content to rank organically on search engines. With paid search, ... Read More

Is Your Website Working for You? Get More Enrollments with an Effective Website

BY: Jarad Petroske September 18, 2018

We discuss website best practices along with ten other areas that are essential to mastering enrollment in our free eBook Enrollment Marketing Management. Now, let’s look at five ways to optimize your website and help ... Read More

[Webinar On Demand] 2018 Online College Students Report

BY: Christopher Tashjian September 17, 2018

What’s the webinar about? Based on the 2018 Online College Students Report, this webinar focuses on how you can find and enroll more students for your online programs. Presented by co-authors Carol Aslanian, Aslanian Market ... Read More

5 Reasons Why Students Aren’t Finishing Their Degrees

BY: Christopher Tashjian September 6, 2018

The statistics on college graduation and student retention rates can seem grim: Fewer than 40 percent of students who start a degree will finish it within four years. Stretch the timeline out to six years ... Read More

3 Tips for Understanding Online Students and Increasing Enrollments

BY: Christopher Tashjian September 6, 2018

Marketing specifically to online students and post traditional learners is different than marketing to traditional students. After all, these potential students aren’t restricted by location and usually have families, full-time jobs, or both. However, the ... Read More

Rethinking How You Market to Post-Traditional Students

BY: Emma Rose August 28, 2018

What is a post-traditional student? The term was coined by John Ebersole of Excelsior College. Some institutions use the older term non-traditional students, but post-traditional is more all encompassing. Non-traditional historically referred to students who ... Read More

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