Blog
Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead
Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More
The Enrollment Cliff Is Here and Now What?
Explore the far-reaching impact of the Enrollment Cliff and what it means for the future of higher education. Learn how institutions can adapt, innovate, and transform this challenge into an opportunity to better serve the evolving needs of the Modern Learner. Read More
Using management by objectives to evolve your marketing and communications enterprise
Evolve your higher ed marketing team using Management by Objectives (MBO). Learn how to align staff development frameworks with university goals. Read More
Leveraging social media to boost college athletics and drive enrollment
Learn how higher ed marketing teams leverage college athletics and social media to boost student recruitment, campus community, and enrollment. Read More
Introducing the InsightsEDU Echo Webinar Series
Discover expert insights from InsightsEDU 2025 with the InsightsEDU Echo Webinar Series — a collection of impactful sessions designed to enhance your higher education marketing, recruitment, and enrollment strategies. Join us throughout March and April to gain practical takeaways from industry leaders Read More
Modern Learners, Modern Strategies: The New Rules of Engagement
Discover the evolving needs of Modern Learners with insights from our 2025 Engaging the Modern Learner Report. Uncover key shifts to refine enrollment strategies and create more personalized experiences. Read More
Developing and using behavior-based personas in higher education marketing
Ditch demographics. Learn how higher ed marketing teams use behavior-based student personas and data segmentation to drive college enrollment. Read More
What’s New at InsightsEDU 2025? Key Updates You Won’t Want to Miss
InsightsEDU 2025 features new sessions, expert insights, and networking opportunities designed for higher education marketing and enrollment professionals. Explore key updates and what to expect at this year’s conference. Read More
Key Trends in the Era of the Modern Learner from the 2025 Marketing and Enrollment Management Benchmarks Report
Discover key trends shaping higher education marketing & enrollment in 2025. Learn how to reach the Modern Learner using AI, digital strategies, and unified enrollment approaches. Download our report. Read More
Four Benefits of Attending InsightsEDU
Discover the Top 4 Benefits of Attending InsightsEDU – the ultimate higher ed conference designed to empower professionals supporting Modern Learners. Read More
Why smarter email volume management matters
Master higher ed email marketing. Use segmentation, throttling, and sunsetting to beat spam filters, boost deliverability, and engage students. Read More
Building a Better Transfer Experience for Modern Learners
Explore strategies to re-engage SCNC students, emphasizing transfer credit policies, financial support, advising, and flexible learning options. Read More
The Sky Is The 300 Character Limit: BlueSky, The Next Big Social Media Platform
Discover BlueSky's key features and benefits as an emerging social media platform with a decentralized structure and a strong focus on community engagement. Its innovative approach is reshaping digital communication and offers significant opportunities for institutions to enhance their social media strategies. Read More
Reputation as the cornerstone of institutional success
Discover key takeaways from AMA Higher Ed 2024. Learn why institutional reputation is a core asset and how MarComm drives strategic revenue growth. Read More
Voices of Innovation: Meet InsightsEDU 2025 Featured Speakers
Get to know the featured speakers at InsightsEDU 2025, who are transforming higher education with strategies to enhance student engagement and success. Read More