Using Organic Social Media to Increase Enrollments

BY: Brian Hansen February 2, 2021

The same colleges and universities that happily invest in paid social media advertising sometimes hesitate to build out an organic social media strategy. It might seem like a lot of work for results that are sometimes difficult to measure, but organic social media can recruit students. We know that potential students are researching schools on social. Having a strong organic social media presence can help capture and keep their attention. Read More

EducationDynamics and Nuro Retention Form Partnership

BY: Nicole Hagel January 26, 2021

EducationDynamics, a leader in higher education marketing and enrollment management, and Nuro Retention, a top retention platform and predictive analytics technology provider, today announced a strategic partnership. Read More

Increasing Student Engagement in Virtual Programs

BY: Eric McGee January 25, 2021

Helping students stay meaningfully involved during online learning has become a pressing issue as schools turn to online learning to maintain social distancing. The techniques and tools that work for in-person learning need to be reimagined for the online space to increase engagement in virtual programs. Read More

Survey of the Enrollment Management Landscape

BY: Nicole Hagel January 5, 2021

Prospective students are spending more time online, and engaging with social media and OTT platforms with new intensity. In EducationDynamics’ latest report, Survey of the Enrollment Management Landscape, we uncover latest trends in marketing and student engagement for post-traditional and online higher education. Read More

How the Biden Administration May Affect Education

BY: Bruce Douglas December 22, 2020

Biden Administration to Announce Miguel Cardona as Education Secretary After weeks of waiting, we finally know who will replace Education Secretary Betsy DeVos. According to reports, President-Elect Biden is set to announce Miguel Cardona, who ... Read More

Looking Back at 2020

BY: Bruce Douglas December 15, 2020

The changes wrought by 2020 are likely to influence higher education and how we communicate with students for years to come. Looking back provides us with the opportunity to appreciate the progress we’ve made, evaluate lessons learned, and carve out our collective path forward. Read More

Marketing Attribution Models for Higher Ed

BY: Eric McGee December 3, 2020

With so many ways to connect with potential students, how do you know which channels are working? How do you decide where to increase your investment and which channels might not be right for you? Marketing attribution modeling can help. Read More

Survey of the Underserved Students Landscape

BY: Nicole Hagel December 2, 2020

EducationDynamics latest report, Survey of the Underserved Students Landscape, uncovers how to best target, reach and engage minority and first-generation students and how to grow enrollments amongst underserved students. The report uncovers how minority and ... Read More

EducationDynamics Acquires Higher Education Portal CLASSESUSA

BY: Eric McGee November 24, 2020

EducationDynamics, a leader in higher education marketing and enrollment management services, today announced the acquisition of higher education portal ClassesUSA from Los Angeles-based Core Digital Media. Read More

Competency-Based Education: Helping Students Turn Experience Into Credits

BY: Emma Rose November 9, 2020

Many post-traditional students are looking for ways to minimize the time and financial commitment required by higher education. One way to help students achieve this goal is by helping them to turn their experience into credits. Read More

EducationDynamics Hosts Minority First Generation Scholarship Contest

BY: Nicole Hagel November 5, 2020

EducationDynamics is pleased to host its first annual Minority First Generation Scholarship Contest aimed to help first generation and minority students achieve their academic goals. Read More

Unlocking Insights from The Online College Students Report

BY: Emma Rose November 3, 2020

To remain future-ready, colleges and universities are applying agility and innovation in their quest to meet the needs of the online college student population. Insights from our Online College Students Report helped to answer these questions from higher education experts. Read More

Texting Best Practices for College Admissions

BY: Travis Coufal October 28, 2020

Many colleges and universities have yet to consider how texting could fit into their overall communication strategy. But innovative schools are starting to explore the benefits of texting for recruitment. Read More

Featured Snippets: A Case Study

BY: Eric McGee October 20, 2020

Featured snippets are a powerful way to increase your school’s visibility in search. Take a look at how one school increased organic traffic by capturing position zero with a little help from EducationDynamics. Read More

How Virtual Study Abroad Opportunities Meet Pandemic Challenges

BY: Emma Rose October 14, 2020

COVID-19 has made study abroad opportunities unlikely for the 2020-2021 academic year. This presents a challenge institutions must overcome to deliver programs with similar value. Read More

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