5 Golden Rules for Higher Education Marketing

BY: Katie Holcomb March 12, 2017

To improve student enrollments you must not only understand your student but also yourself. Sometimes higher education marketing can seem like a confusing morass of jargon, methods and trends. How does one see the forest for ... Read More

[Video] From Stealth Application to Proud Graduate

BY: Christopher Tashjian March 10, 2017

Scott Jeffe: Hello! I’m Scott Jeffe. I’m senior director of Aslanian market research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from ... Read More

3 Higher Education Marketing Trends from Texas

BY: Jill Kapinus March 7, 2017

Last month, over thirty higher education administrators assembled for two days in Austin, Texas, to discuss the future of higher education marketing. Among the group were presidents, provosts, directors and managers of marketing, enrollment, and admissions representing ... Read More

Creating a Higher Education Enrollment Funnel

BY: Christopher Tashjian March 7, 2017

Hello, again. I’m Anthony Levato, director of marketing here at Education Dynamics. I’d like to thank you for joining me for another Whiteboard Wednesday. This week’s topic: the enrollment funnel. This idea came to me ... Read More

4 Tips to Stretch Your Higher Education Media Budget

BY: Christopher Tashjian March 3, 2017

We’ve all been there. You’re expected to produce the same or better enrollment results with the same or less budget than you had last year. You know, like creating something from nothing? Don’t get me ... Read More

[Video] Marketing Automation for Higher Education

BY: Christopher Tashjian February 27, 2017

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at Education Dynamics. I would like to thank you for joining me for another Spotlight Session, where I introduce you to speakers from ... Read More

[Video] How to Win Hearts, Minds, and Enrollments with Digital

BY: Christopher Tashjian February 23, 2017

Scott Jeffe: Hello, my name is Scott Jeffe. I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to ... Read More

Making a First Impression in Higher Education Marketing – It Matters

BY: Becky McCafferty February 21, 2017

For as long as I can remember, I’ve heard about the importance of making a great first impression. To this day, my father continues to tell me that the first impression I make will set the ... Read More

Effectively Recruiting Study Abroad Students

BY: Christopher Tashjian February 8, 2017

One in ten U.S. undergraduates study abroad before completing their degree, according to the Institute of International Education’s 2016 Open Doors Report. Our Enrollment Management Services group works with institutions who invest in marketing study ... Read More

[Video] The Future of Higher Education Credentials

BY: Christopher Tashjian February 2, 2017

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another Spotlight Session, where I introduce you ... Read More

[Video] Recruiting Adult, Part-Time, Non-Traditional Students

BY: Christopher Tashjian February 2, 2017

Scott Jeffe: Hello, my name is Scott Jeffe, and I’m senior director of Aslanian Market Research here at EducationDynamics. I’d like to thank you for joining me for another spotlight session where I introduce you ... Read More

[Video] Marketing and Recruiting Graduate Students

BY: Christopher Tashjian February 1, 2017

Anthony Levato: Hello, my name is Anthony Levato, director of marketing here at EducationDynamics. I’d like to thank you for joining me for another spotlight session, where I introduce you to speakers from the Conference ... Read More

All Who Wander (for Niche Programs) Are Not Lost

BY: Steven Fischer January 27, 2017

Colleges and universities that offer programs in niche topics often find themselves in an interesting predicament: They believe that such programs are prudent to bring to market because they face less competition and often represent ... Read More

4 Ways to Recruit Undergraduate Students

BY: Christopher Tashjian January 26, 2017

In Fall 2016, overall postsecondary enrollments decreased 1.4 percent from the previous fall, according to the National Student Clearing House Research Center.   Want to learn how to use the most recent Online College Student ... Read More

[Video] Can You Get More From Your Team?

BY: Christopher Tashjian January 15, 2017

Anthony Levato: My name is Anthony Levato, and I’m the marketing director here at EducationDynamics. I would like to thank you for joining me for another spotlight session, where I introduce you to the speakers ... Read More

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