Unraveling Instagram Threads: The Next Big Thing for Higher Education Social Media

BY: John Michael Szczepaniak July 6, 2023

Discover Instagram Threads, Meta's latest offering for bite-sized, text-based content. Enhance your marketing strategy with this new platform Read More

Revisiting: The Future of Analytics with Google Analytics 4

BY: Sarah Russell June 30, 2023

Google Analytics 4 (GA4) is the next generation of Google's web analytics platform. Learn more about how this affects your college. Read More

How AI Texting Helps Enrollment Teams Be First to Contact

BY: Chris Gilmore June 22, 2023

Reaching potential students first should be a primary goal for any college or university. See how AI texting can help now and what future development may bring. Read More

Increase Student Enrollment with the eLearning Index

BY: Nicole Szopinski June 20, 2023

Increase student enrollment with data-driven insights from the eLearning Index, helping you fine-tune your higher education program offerings Read More

Brand Positioning Strategies for Successful Higher Education Marketing

BY: Sarah Russell June 15, 2023

Discover effective brand positioning strategies used by higher education institutions to attract and retain top-tier students, enhancing their reputation and success in the competitive academic landscape. Read More

Using AI for Higher Ed Marketing? Beware the AI Bias

BY: Sarah Russell June 1, 2023

Artificial intelligence can be a useful tool for Higher Ed Marketers, but anyone using it should be aware of potential AI Bias. Here’s how to use AI responsibly. Read More

Six Trends to Increase the Success of Your Higher Education Social Media Marketing Strategy

BY: Jennifer Ravey May 25, 2023

Explore the latest trends shaping 2023's social media marketing for higher education and learn how to effectively engage prospective students. Read More

Increasing Opportunity: The Real Value of Higher Education

BY: Jesse Homan May 18, 2023

Helping a student enroll isn’t just the point of higher ed marketing, it’s also a solution for students seeking better lives for themselves and their families. Read More

Why Higher Education Needs to Embrace Microcredentials

BY: Steven Fischer May 11, 2023

Microcredentials – the new power-up in higher ed. Discover how these skill-based achievements are leveling up students' futures and boosting enrollments. Read More

Why Ad-Supported Streaming Services Matter for Higher Ed Marketing

BY: Lora Polich April 13, 2023

Ad-supported streaming services offer a valuable opportunity for higher ed marketing. Here’s how institutions can use these platforms for awareness marketing. Read More

How Images of Diversity Support DEI Goals for Colleges

BY: Taylor Precure April 6, 2023

Images of diversity help all students feel welcome and support DEI goals. Higher Ed Marketing should include high-quality images featuring real diversity. Read More

Using Social Media Video Networks for Higher Ed Marketing

BY: Lora Polich March 30, 2023

Different social media video networks have different audiences and uses. Match the higher ed marketing message and format to the platform for best results. Read More

Increase User Engagement On College Websites

BY: Taylor Precure March 22, 2023

Boost user engagement on college websites by sharing the information students need and providing a user experience that redefines their expectations. Read More

What We Learned from the InsightsEDU Higher Education Conference

BY: Jesse Homan March 16, 2023

At the InsightsEDU higher education conference, guests gained invaluable insight and knowledge from experienced professionals. Here's a recap of InsightsEDU 2023! Read More

Online College Students in 2023: What Matters Most

BY: Carol Aslanian March 15, 2023

Explore key takeaways into the latest trends for online college students in 2023 and get strategies for reaching them - download now! Read More