Blog

BY: Carol Aslanian June 7, 2022

The Demands & Preferences of Online College Students Today  When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More

BY: Carol Aslanian June 1, 2022

Whatever your marketing & enrollment goals may be, market research can help your college make data-driven decisions. Read More

BY: Emma Rose May 27, 2022

How Higher Ed Can Weather The Storm of the Great Resignation What will the great resignation mean for colleges and universities? Aside from the direct impact on staffing, it may also change how they think ... Read More

BY: Carol Aslanian May 2, 2022

Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More

BY: Emma Rose April 18, 2022

Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More

BY: Sarah Russell April 1, 2022

Why advertisers should prioritize the transition to avoid data loss Google Analytics 4 (GA4) is the next generation of Google’s web analytics platform. It offers many new features, including enhanced data collection, more robust and ... Read More

BY: Eric McGee March 15, 2022

Assessing the Student Demand for Degrees & Programs  Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of ... Read More

BY: Mackenzie Hope February 22, 2022

Should Colleges Use Google’s Performance Max Campaign Type? If you’re looking for ways to increase lead generation results from your Google Ads, you might wonder if Google’s newest campaign type is right for your school. ... Read More

BY: Eric McGee February 3, 2022

Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More

BY: Carol Aslanian January 27, 2022

Targeted data can inform decisions about programs, offerings, and marketing at a time of rapid change. If you’re relying on past wisdom, to make choices about your programs, sudden and subtle changes in student demands and preferences could take your program by surprise. Read More

BY: Eric McGee January 18, 2022

What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More

BY: Eric McGee January 14, 2022

We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More

BY: Emma Rose November 30, 2021

Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More

BY: Emma Rose November 29, 2021

If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More

BY: Emma Rose November 4, 2021

The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More