Blog
Online College Students Report 2022
The Demands & Preferences of Online College Students Today When EducationDynamics first started surveying and reporting on the demands and preferences of online college students in 2012, little was understood about this relative niche pocket ... Read More
Data for Decision-Making: 7 Questions Colleges Should Ask
Whatever your marketing & enrollment goals may be, market research can help your college make data-driven decisions. Read More
7 Lessons Higher Ed Can Learn From The Great Resignation
How Higher Ed Can Weather The Storm of the Great Resignation What will the great resignation mean for colleges and universities? Aside from the direct impact on staffing, it may also change how they think ... Read More
Needs Assessment vs Demand Analysis: Data for Higher Ed Decisions
Needs Assessment vs Demand Analysis In higher education, we talk a great deal about what students need. They may need degrees to get jobs or support to persist toward their credential. Market research may help ... Read More
4 Data Sources for Higher Ed Every Institution Must Apply
Make Smarter Choices with These Data Sources for Higher Ed Repeating what you’ve always done won’t help your college or university thrive in a rapidly changing higher education market. The right data helps you understand ... Read More
The Future of Analytics Is Here with Google Analytics 4
Why advertisers should prioritize the transition to avoid data loss Google Analytics 4 (GA4) is the next generation of Google’s web analytics platform. It offers many new features, including enhanced data collection, more robust and ... Read More
eLearning Index of EducationDynamics 2022
Assessing the Student Demand for Degrees & Programs Demand for certain degrees & certificate programs have changed drastically over the last several years. Today’s working and adult students demand flexible programs that are focused on areas of ... Read More
Google Performance Max Campaigns: A Good Fit For Higher Ed Marketing?
Should Colleges Use Google’s Performance Max Campaign Type? If you’re looking for ways to increase lead generation results from your Google Ads, you might wonder if Google’s newest campaign type is right for your school. ... Read More
A Sneak Peek at InsightsEDU: Speakers, Sessions and Highlights
Join us in Denver or virtually online for good times, networking and more than a few amazing sessions on the future of higher ed marketing and enrollment management. Read More
The Data-Driven Approach To Help Higher Ed Meet Student Needs
Targeted data can inform decisions about programs, offerings, and marketing at a time of rapid change. If you’re relying on past wisdom, to make choices about your programs, sudden and subtle changes in student demands and preferences could take your program by surprise. Read More
Marketing & Enrollment Management Benchmarks 2022
What do the changes of the last year mean for higher education marketing and engagement? That’s the big question we answer in the Marketing and Enrollment Management Benchmarks 2022 report. Read More
Adult and Online Higher Ed Conferences 2022
We’re looking forward to the chance to attend more conferences in-person this year. Here’s a list of the 12 higher education conferences we’re most excited about in 2022. Read More
How ACR Smart Tech Can Target Higher Ed Ad Buys
Your television is watching you. Well, actually, it’s watching what you watch. Using a technology called automated content recognition (ACR), smart TVs can track viewership habits. A few years ago, only the most high-end models ... Read More
Core Web Vitals in 2022: A Guide for Higher Ed Marketers
If you’ve recently tried to read up on Core Web Vitals, your head might have been left spinning. You want to know how this new search ranking metric set will affect your higher ed marketing ... Read More
Micro-Credentials Continue to Grow in Popularity
The Demand for Micro-Credentials The unpredictability of a pandemic, the rapid evolution of technology, and a shifting job market have all contributed to a meteoric rise in the popularity of micro-credentials. Student demands have shifted, ... Read More