Blog
How Marketers are Winning With AI-Powered Search
Explore how adapting to shifting paid search strategies empowers higher education institutions to better engage students, boost enrollment and enhance their brand reputation. Read More
Beyond the Latest Data from the National Student Clearinghouse
The higher education landscape is in constant motion. To truly thrive, institutions committed to student success must not just keep pace but anticipate what's next. Read More
The Unignorable Data on AI in Higher Ed Marketing and Enrollment Management
Just a few years ago, AI in higher education was largely a topic for innovation labs and speculative white papers. Today, it has moved from the periphery to the absolute core of institutional viability, particularly in the critical areas of marketing and enrollment management. Read More
Protecting Revenue and Reputation from Fraud
Financial aid fraud is distorting enrollment data, draining resources and putting institutional credibility at risk. Explore the key warning signs and actionable strategies to strengthen your institution’s reputation and protect revenue. Read More
This Is Not Business as Usual. This Is What’s Next.
The future of higher education belongs to those willing to build it. We’re not waiting for enrollment trends to rebound or for funding streams to stabilize. Read More
Measuring AI Density within the Evolving Search Marketing Landscape
AI is transforming how students search and redefining what SEO success truly means. As clicks and rankings lose their edge, modern KPIs like AI density offer a clearer picture of your impact. See how higher ed marketers can stay visible and relevant in an AI-first world. Read More
Marketing Can’t Lead If It’s Shackled by Structure
Internal misalignment hobbles higher ed marketing. Learn how to overcome structural challenges to boost revenue and reputation. Read More
What Higher Ed Marketers Can Learn from the Meltwater Summit 2025
The Meltwater Summit 2025 revealed how creativity, brand strategy and AI are converging to shape the future of marketing. Discover key takeaways for higher education marketing leaders looking to boost brand visibility and strengthen institutional reputation in today’s fast-evolving digital landscape. Read More
Leadership Matters During Crisis
Strong leadership in higher education during a crisis involves prioritizing effective communication and marketing. Learn why investing in these teams is vital for reputation and revenue. Read More
10 Website Marketing Strategies for Building Your Reputation
The rules of higher education website marketing have changed. With Google's widespread release of AI-powered search, your institution's digital reputation is more critical than ever. If your website isn't optimized to captivate prospective students and speak the language of generative AI, you're not just losing interest; you're losing enrollments. Discover 10 strategic approaches to elevate your school website design, strengthen your reputation and ensure your institution is found and chosen by today's Modern Learner. Read More
Stop Marketing to Yesterday’s Students: A New Era for Higher Ed
Higher education marketing is evolving fast—and many institutions are falling behind. As student behaviors shift, AI accelerates change and budgets tighten, outdated strategies no longer deliver results. Learn the key changes reshaping the student journey and the strategies institutions need to stay competitive. Read More
Unlocking Generative Engine Optimization (GEO): What Marketers Must Do to Stay Ahead
Generative Engine Optimization (GEO) is transforming higher education marketing by enabling data-driven personalization and dynamic engagement, both essential for connecting with the Modern Learner. Learn how your institution can leverage GEO to not only stay ahead but lead the way in this new digital landscape. Read More
The Enrollment Cliff Is Here and Now What?
Explore the far-reaching impact of the Enrollment Cliff and what it means for the future of higher education. Learn how institutions can adapt, innovate, and transform this challenge into an opportunity to better serve the evolving needs of the Modern Learner. Read More
Using management by objectives to evolve your marketing and communications enterprise
Evolve your higher ed marketing team using Management by Objectives (MBO). Learn how to align staff development frameworks with university goals. Read More
Leveraging social media to boost college athletics and drive enrollment
Learn how higher ed marketing teams leverage college athletics and social media to boost student recruitment, campus community, and enrollment. Read More